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Act!

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Last updated on

Company health

Employee growth
11% increase in the last year
Web traffic
7% increase in the last quarter
Financing
February 2018 - $3M

Ratings

G2
3.9/5
(458)
Glassdoor
4.7/5
(108)

Act! description

Act! is a customer relationship management (CRM) and marketing automation tool designed for small and midsize businesses. It helps you manage customer data, track interactions, and automate marketing tasks, like sending emails. Act! aims to improve customer relationships, boost sales, and provide insights into your business performance through various features like contact management, opportunity tracking, and email marketing.

Who is Act! best for

Act! is a CRM and marketing automation platform designed for SMBs. Users praise its robust contact management, customization, and Outlook integration. However, some users report slow loading times and occasional glitches. It's best for sales-driven businesses seeking improved customer relationships and streamlined marketing.

  • Best for small to medium businesses (SMBs) needing CRM and marketing automation.

  • Ideal for sales-driven industries like professional services.

Act! features

Supported

Act! supports opportunity management, including tracking and managing sales opportunities.

Supported

Act! allows customizing sales pipelines and tracking deals at every stage.

Supported

Act! supports branded email campaigns, including tracking and automation.

Supported

Act! supports activity reminders for deals, including custom reminders via add-ons.

Supported

Act! offers calendar and scheduling tools, including Outlook integration.

Supported

Act! CRM supports contact management, activity tracking, and sales order features.

Supported

Act! supports marketing automation and personalized campaigns.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.6

Customer Service

Rather positive
+0.67

Ease of Use

Strongly positive
+0.79

Reliability and Performance

Neutral
+0.14

Ease of Implementation

Neutral
+0

Act! reviews

We've summarised 459 Act! reviews (Act! TrustPilot reviews and Act! G2 reviews) and summarised the main points below.

Pros of Act!
  • Robust contact management features for detailed customer tracking.
  • Highly customizable layouts to fit specific business needs.
  • Excellent and responsive technical support praised by users.
  • Seamless integration with Outlook and other Microsoft products.
  • Effective email marketing automation capabilities.
Cons of Act!
  • Slow loading times and occasional system crashes are disruptive.
  • Difficulty syncing with Outlook and mobile devices.
  • Limited customization options for certain features.
  • Steep learning curve for advanced features and functionalities.
  • Occasional glitches and bugs reported by various users.

Act! pricing

The commentary is based on 42 reviews from Act! G2 reviews and Act! TrustPilot reviews.

Act! is generally considered affordable for its features, especially by long-term users. However, some reviewers find the subscription model and upgrade costs undesirable, particularly for basic users or small businesses. Others mention add-on costs for desired functionality.

Users sentiment

Rather negative
-0.6

See the Act! pricing page.

  • Act! has a free trial.

Act! Premium Cloud
$360

CRM and Marketing Automation with cloud-based access, automatic updates, and mobile app support.

Act! Premium Desktop
$468

CRM and Marketing Automation with desktop-based access, self-managed security, and on-premise deployment.

Act! alternatives

  • Logo of Capsule CRM
    act vs Capsule CRM
    Simple CRM for small businesses to manage contacts and track sales.
    Read more
  • Logo of Lime CRM
    Lime CRM
    CRM for sales, marketing, and support, boosting team power.
    Read more
  • Logo of Kyrios Systems
    Kyrios Systems
    Streamlines sales and marketing, unlimited contacts, predictable pricing.
    Read more
  • Logo of Thryv
    act vs Thryv
    Small business command center: CRM, payments, marketing, and more.
    Read more
  • Logo of BIGContacts
    BIGContacts
    Easy CRM and email marketing for deeper customer relationships.
    Read more
  • Logo of HubSpot Sales Hub
    HubSpot Sales Hub
    Automate sales, track leads, and close deals faster.
    Read more

Act! FAQ

  • What is Act! and what does Act! do?

    Act! is a CRM and marketing automation platform designed for small to midsize businesses. It helps manage customer data, track interactions, automate marketing tasks, and boost sales. Act! offers contact management, opportunity tracking, email marketing, and customizable sales pipelines.

  • How does Act! integrate with other tools?

    Act! integrates with Microsoft Outlook for calendar and contact syncing. It also connects with various other apps through Zapier and its API, extending its functionality for diverse business needs.

  • What the main competitors of Act!?

    Top Act! competitors include Zoho CRM, Freshsales, ActiveCampaign, HubSpot Marketing Hub, Lime CRM, and Bixpand.com. These alternatives offer similar CRM and marketing automation features, catering to various business sizes and needs.

  • Is Act! legit?

    Yes, Act! is a legitimate CRM and marketing automation software. It's a safe and viable option for small to medium-sized businesses seeking to manage customer interactions and boost sales, though some users report slow loading times and occasional bugs.

  • How much does Act! cost?

    Act! Premium Cloud costs $360 per year while Act! Premium Desktop is priced at $468 annually. Several add-ons like enhanced support and custom tables are also available at an additional cost for users seeking expanded product functionality.

  • Is Act! customer service good?

    Act! customer service receives positive feedback, with users highlighting the helpful, knowledgeable, and patient support staff. However, some experienced delays in issue resolution. While phone support is praised, navigating the support system can be challenging for some.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.