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AdSense

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Last updated on

Company health

Employee growth
69% increase in the last year
Web traffic
2% decrease in the last quarter
Financing
July 2018 - $16M

Ratings

G2
4.2/5
(250)
Glassdoor
3.5/5
(2)

AdSense description

AdSense is a platform by Google for website and blog owners to earn money by displaying targeted ads on their sites. AdSense automatically displays text, image, and video ads that are relevant to your content and audience, potentially increasing revenue through clicks or impressions. It's a straightforward way to monetize your online presence, suitable for businesses of all sizes.


Who is AdSense best for

AdSense is great for website and blog owners wanting to monetize content. We find that the easy setup, targeted advertising, and variety of ad formats are particularly beneficial. Based on the reviews, the detailed reports and analytics also provide valuable insights, helping users optimize their ad strategies. However, some users find the customer support lacking.

  • Best for small to medium-sized businesses (1-1000 employees) looking to monetize their content.

  • In our experience, AdSense is a solid choice for businesses in Media, Entertainment, Marketing or Advertising.


AdSense features

Supported

Earn money from content: AdSense helps you earn money from your content, whether you’re an independent creator or a larger company.

Supported

You're always in control: With AdSense, you're always in control of your ads. Intuitive controls let you customize ad placements and layouts, block ads you don’t like, and more.

Supported

Google AI maximizes earnings: Google AI helps you maximize earnings by tailoring layouts.

Supported

Largest advertiser network: AdSense gives you access to the largest network of online advertisers bid for your ad space.

Supported

Largest network of advertisers: The largest network of online advertisers bid for your ad space, which increases competition and revenue.

Supported

Ad pre-screening: AdSense pre-screens ads for quality and relevance, keeping visitors engaged while supporting your brand.

Supported

Seamless integration: AdSense works seamlessly with a wide range of existing content platforms, making integration easy.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
+0.2

Customer Service

Neutral
-0.2

Ease of Use

Strongly positive
+1

Reliability and Performance

Strongly negative
-0.71

Ease of Implementation

Strongly positive
+0.71

AdSense reviews

We've summarised 250 AdSense reviews (AdSense G2 reviews) and summarised the main points below.

Pros of AdSense
  • Easy setup and integration.
  • Targeted advertising.
  • Variety of ad formats.
  • Detailed performance reports and analytics.
Cons of AdSense
  • Difficult to get support.
  • Strict policies can lead to account termination.
  • Low CPC rates for some regions.
  • Delayed payments and high minimum payout threshold.

AdSense pricing

The commentary is based on 61 reviews from AdSense G2 reviews.

AdSense offers a simple way to monetize content, but the revenue can be inconsistent. While the platform is generally free to use, some users mentioned strict approval policies and low payouts, especially for certain regions. Others pointed out the difficulty in getting support.

Users sentiment

Neutral
+0.2

AdSense alternatives

  • Logo of Google Ads
    adsense vs Google Ads
    Reach customers searching, browsing, watching, discovering.
    Read more
  • Logo of Adblade for Publishers
    Adblade for Publishers
    Native ads that look like content, boosting website revenue.
    Read more
  • Logo of Adpushup
    Adpushup
    Boosts ad revenue through testing, optimization, and smart placements.
    Read more
  • Logo of Broadstreet
    Broadstreet
    Easy ad management for local publishers, boosting direct sales.
    Read more
  • Logo of Adsterra Network
    Adsterra Network
    Monetize websites and apps with high-paying ads.
    Read more
  • Logo of Ezoic
    Ezoic
    Website ad tester using AI for higher earnings and better UX.
    Read more

AdSense FAQ

  • What is AdSense and what does AdSense do?

    AdSense is a Google platform that allows website and blog owners to earn money by displaying ads. It uses Google's AI to show relevant ads to your audience, potentially increasing revenue through ad clicks or impressions. We find that it's a simple way to monetize your online content.

  • How does AdSense integrate with other tools?

    AdSense integrates seamlessly with various content platforms, making it easy to implement. It works well with websites and blogs of all sizes, maximizing ad revenue through Google's large advertiser network. We find this broad compatibility a key advantage for users.

  • What the main competitors of AdSense?

    AdSense's main competitors include Adpushup, Adblade for Publishers, Broadstreet, Adsterra Network, and Media.net. These platforms offer similar ad monetization solutions for website owners. Google Ads, while related, focuses on advertising campaigns rather than website monetization.

  • Is AdSense legit?

    Yes, AdSense is a legitimate platform owned by Google. We find that it's a popular way for website owners to earn money through ads. However, keep in mind that some users have reported issues with customer support and strict policies.

  • How much does AdSense cost?

    AdSense doesn't have any fees to use. It's free to sign up and use the platform to display ads on your website. You earn money when users interact with the ads.

  • Is AdSense customer service good?

    Based on user reviews, AdSense customer support is considered poor and difficult to reach. While some users mention helpful support, many express frustration with the lack of direct communication channels and slow response times.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.