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BL.INK

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Company health

Employee growth
17% decrease in the last year
Web traffic
19% decrease in the last quarter

Ratings

G2
4.5/5
(346)

BL.INK description

BL.INK is a link management platform for creating, tracking, and managing shortened URLs and QR codes. It's particularly useful for marketing attribution, providing detailed analytics on link engagement. BL.INK prioritizes security and compliance, making it suitable for industries like healthcare. Its flexible features and integrations make it a good fit for businesses of all sizes looking to improve their marketing efforts and customer engagement strategies.


Who is BL.INK best for

BL.INK is ideal for marketing teams aiming to boost customer engagement using shortened URLs and QR codes. We find its detailed analytics particularly useful for tracking marketing attribution. Users appreciate the intuitive interface and comprehensive dashboards, noting how easy it is to monitor link performance across devices and regions.

  • Great for mid-sized to large companies seeking better marketing attribution through branded links and QR codes.

  • Especially beneficial for marketing and advertising, enhancing campaign tracking and customer engagement.


BL.INK features

Supported

Editable Links: BL.INK provides editable links, allowing users to change the destination of a link at any time without changing the printed QR code or the link itself. This is useful for campaigns where the destination may change.

Supported

Branded Links: BL.INK offers branded links, which allows users to have full control over their link management. This helps build trust and brand recognition.

Supported

Rules-Based Link Routing: BL.INK provides rules-based link routing, enabling users to customize the experience based on various factors.

Supported

Power Pages: BL.INK allows users to create easy custom landing pages with their Power Pages feature.

Supported

SMS at Scale: BL.INK provides SMS at scale allowing personalized messaging.

Supported

QR Codes: BL.INK offers QR codes with each link generated, enabling users to easily integrate QR codes into their marketing and communication efforts.

Supported

E-Link: BL.INK provides E-Link functionality which lets anyone create links.

Supported

Broken Link Monitoring: BL.INK offers broken link monitoring which eliminates 404 errors.

Supported

Structured Data: BL.INK provides structured data for empowered analytics.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Ease of Use

Rather positive
+0.67

BL.INK reviews

We've summarised 348 BL.INK reviews (BL.INK TrustPilot reviews and BL.INK G2 reviews) and summarised the main points below.

Pros of BL.INK
  • The simple to use interface makes BL.INK so intuitive.
  • All features are easily accessible and dashboards display relevant and up-to-date data.
  • Ability to track my old links and redirect people to the new link with ease.
  • Dashboard and analytics. When you login everything is in place.
  • I like the fact that it shows the analytics such as clicks, the type of device they come from, i.e. mobile/desktop, the country, etc..
Cons of BL.INK
  • The back office requires a UX refresh, there are a lot of small issues.
  • More pixels tracking. It would be so great if we can add more pixels to track our campaign.
  • Android app is not available. Temporary redirect doesn't work in Android phone always.
  • Limited integration with platforms other than Facebook.
  • Some basic and useful features I have to pay additionally.

BL.INK pricing

The commentary is based on 38 reviews from BL.INK G2 reviews.

BL.INK offers a free plan with limited features. Many reviewers felt the paid plans were a good value, especially for branded links and analytics. Some found the higher tier pricing to be expensive, wishing for more affordable options or features included in lower-tier plans.

Users sentiment

Neutral
+0

See the BL.INK pricing page.

  • BL.INK has a free trial.

Expert+
$48/mo

Unlimited redirects, 10,000 active links, track 7,500 clicks per link, 1 user, 1 domain.

SMB
$99/mo

Unlimited redirects, 25,000 active links, track 15,000 clicks per link, 5 users, 1 domain, 250 dynamic links.

TEAM
$299/mo

Unlimited redirects, 100,000 active links, track 30,000 clicks per link, 10 users, 5 domains, 500 dynamic links.

BUSINESS
$599/mo

Unlimited redirects, 250,000+ active links, track 60,000 clicks per link, 25+ users, 10+ domains, 1,000 dynamic links.

ENTERPRISE
Custom

Unlimited redirects, custom active links, custom clicks tracked, custom users, custom domains, custom dynamic links.

Blaze
Custom

Create a million links in 60 seconds, infinitely scalable, API-only, configurable expiration.


BL.INK alternatives

  • Logo of Bitly
    bl-ink vs Bitly
    Shorten, track, and manage links with powerful analytics.
    Read more
  • Logo of Rebrandly
    bl-ink vs Rebrandly
    Shorten, brand, and track your links for better clicks.
    Read more
  • Logo of Short.io
    Short.io
    Custom short links with powerful click tracking and analytics.
    Read more
  • Logo of Delivr
    Delivr
    Create trackable short links and QR codes for smarter campaigns.
    Read more
  • Logo of QR TIGER
    QR TIGER
    Custom QR codes with tracking, editable links, and integrations.
    Read more
  • Logo of Dub
    Dub
    Short links, big insights. Track, brand, and optimize clicks.
    Read more

BL.INK FAQ

  • What is BL.INK and what does BL.INK do?

    We find that BL.INK is a robust link management platform. It allows you to shorten, track, and manage links with detailed analytics. BL.INK also offers branded links, custom QR codes, and robust security features, making it suitable for businesses of all sizes.

  • How does BL.INK integrate with other tools?

    BL.INK offers limited integrations with other platforms. Users have expressed a desire for expanded integrations beyond Facebook. While some integrations are available, they may not be as extensive as those offered by competing link management tools.

  • What the main competitors of BL.INK?

    We find that BL.INK's main competitors include Bitly, Rebrandly, Short.io, and Delivr. These platforms offer similar link shortening, branding, and tracking capabilities. Some, like QR Code Generator Pro, focus on QR code management.

  • Is BL.INK legit?

    We find BL.INK to be a legitimate and safe link management platform. With a 4.5/5 rating from 346 reviews on G2, many users praise its ease of use and robust features. While some desire a UX refresh, it appears to be a reliable tool.

  • How much does BL.INK cost?

    BL.INK offers a 21-day free trial. We find that the Expert+ plan is $48/month, SMB is $99/month, TEAM is $299/month, and BUSINESS is $599/month. Enterprise and Blaze plans have custom pricing available upon request.

  • Is BL.INK customer service good?

    We find that BL.INK's customer service is generally viewed positively. Users mention quick responses, helpful solutions, and a proactive approach to resolving issues. While some users have experienced minor account-related inconveniences, the overall sentiment towards their support team is favorable.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.