Last updated on
Company health
Ratings
BrightLocal description
BrightLocal is a software platform that helps businesses manage their online presence in local search results. It offers tools to manage business listings across different platforms, track rankings and reviews, and understand local search performance. BrightLocal is geared towards marketing agencies and businesses with multiple locations. What sets it apart is its focus on providing a comprehensive solution for local SEO, rather than just listing management. BrightLocal promises to help businesses improve their visibility in local search, attract more customers, and save time managing their online presence.
Who is BrightLocal best for
BrightLocal is best suited for marketing agencies and businesses managing multiple locations. We find that users appreciate the comprehensive local SEO tools and efficient citation building service. Keep in mind that some users mention occasional bugs and slow report generation times.
-
Perfect for medium to large companies seeking comprehensive local SEO tools and streamlined online presence management across multiple locations.
-
In our experience, BrightLocal shines for agencies and businesses in marketing and advertising, along with professional services seeking complete local SEO.
BrightLocal features
Supported Citation Builder: A managed service for the Authority Layer to build and fix listings on authority-boosting sites with a one-time payment and no recurring fees. |
Supported Active Sync: An API solution for the Engagement Layer to keep important listings accurate and protected, with updates managed from a single dashboard. |
Supported GBP Post Scheduler: Schedule updates, offers, and events to Google Business Profile (GBP) at optimal times, post to multiple locations, and use AI for content creation. |
Supported Fair and transparent pricing: Ensuring you only pay for what you need, helping you save thousands of dollars each year. |
Supported Tailored Enterprise service: Streamline listings management for 50+ locations, achieving better results at a lower cost. |
Supported Three-stage approach: Rather than offering a one-size-fits-all solution, BrightLocal's unique, three-stage approach lets you build and manage your listings the right way. |
Supported BrightLocal for Enterprise: Through effective publisher research, managed data submission, and dynamic location updates, you can focus on what matters most while we help take care of the rest. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
BrightLocal reviews
We've summarised 538 BrightLocal reviews (BrightLocal TrustPilot reviews, BrightLocal Capterra reviews and BrightLocal G2 reviews) and summarised the main points below.
- Comprehensive local SEO tools, covering various aspects like rank tracking, citation management, and reputation monitoring.
- Excellent and responsive customer support, often praised for helpfulness.
- Citation building service is efficient and cost-effective.
- White-label reporting feature enhances agency professionalism.
- Regular updates and new feature additions demonstrate commitment to improvement.
- Inaccurate data, particularly in the link reporting feature, leading to mistrust in the platform.
- Occasional bugs and glitches in the software affecting user experience.
- The local search grid can be difficult to configure and optimize.
- Limited customization options for reports.
- Slow report generation times, especially for multiple locations.
BrightLocal pricing
The commentary is based on 54 reviews from BrightLocal Capterra reviews and BrightLocal G2 reviews.
We find that BrightLocal's pricing is generally considered reasonable and a good value, especially for small to medium-sized businesses. Some users mention the credit system as confusing, while others wish for more credits or a different pricing structure for certain features. However, many feel the tool is worth the cost, praising its features and customer support.
Users sentiment
See the BrightLocal pricing page.
BrightLocal alternatives
Whitespark Local Rank TrackerTrack local search rankings, monitor progress, and beat competitors.Read more
BrightLocal FAQ
BrightLocal helps businesses manage their local search presence. We find it provides tools for listing management, rank tracking, and review monitoring, making it a comprehensive solution for local SEO. It's particularly well-suited for marketing agencies and multi-location businesses.
What is BrightLocal and what does BrightLocal do?
BrightLocal helps businesses manage their local search presence. We find it provides tools for listing management, rank tracking, and review monitoring, making it a comprehensive solution for local SEO. It's particularly well-suited for marketing agencies and multi-location businesses.
BrightLocal offers Active Sync, an API solution to keep listings accurate. It integrates with Google Business Profile for posting updates and events. We find this focus on integration helps manage local SEO effectively.
How does BrightLocal integrate with other tools?
BrightLocal offers Active Sync, an API solution to keep listings accurate. It integrates with Google Business Profile for posting updates and events. We find this focus on integration helps manage local SEO effectively.
We find that BrightLocal's main competitors are Whitespark, Yext, Synup, Moz Local, and Birdeye. These platforms offer similar features for managing local search presence, listings, and online reputation.
What the main competitors of BrightLocal?
We find that BrightLocal's main competitors are Whitespark, Yext, Synup, Moz Local, and Birdeye. These platforms offer similar features for managing local search presence, listings, and online reputation.
Yes, BrightLocal is a legitimate platform. We find that users generally have positive experiences with its local SEO tools and customer support. However, be aware of some user complaints regarding data accuracy and occasional bugs.
Is BrightLocal legit?
Yes, BrightLocal is a legitimate platform. We find that users generally have positive experiences with its local SEO tools and customer support. However, be aware of some user complaints regarding data accuracy and occasional bugs.
BrightLocal doesn't publicly share pricing details. Contact their sales team to get a customized quote based on your specific needs.
How much does BrightLocal cost?
BrightLocal doesn't publicly share pricing details. Contact their sales team to get a customized quote based on your specific needs.
We find that BrightLocal's customer service is generally viewed positively. Users frequently praise the responsiveness and helpfulness of the support team, highlighting their quick responses and effective problem-solving. Specific team members are often mentioned by name in positive reviews.
Is BrightLocal customer service good?
We find that BrightLocal's customer service is generally viewed positively. Users frequently praise the responsiveness and helpfulness of the support team, highlighting their quick responses and effective problem-solving. Specific team members are often mentioned by name in positive reviews.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.