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Cello description
Cello is a software platform designed to help businesses, especially software companies, grow by encouraging their existing users to refer new customers. It does this by making it easy for users to share about the product and by providing rewards for successful referrals. Cello handles the technical side of running a referral program, including tracking referrals, managing rewards, and ensuring secure payments. This allows businesses to focus on their product and customers while building a referral program as a growth strategy.
Who is Cello best for
Cello is a referral program software designed for B2B SaaS companies looking to grow through word-of-mouth marketing. Users praise Cello's easy setup, user-friendly interface, and helpful customer support. Some users mention limited reward options and customization as areas for improvement. Cello's success-based pricing makes it a cost-effective choice for acquiring new customers.
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Best for small to mid-sized B2B SaaS companies focused on growth.
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Ideal for software and IT companies looking to leverage word-of-mouth marketing.
Cello features
Supported Cello supports referral programs with automated rewards and customizability. |
Supported Cello automates reward setup and customizes it based on business needs and goals. |
Supported Cello integrates with other platforms via APIs and direct integrations. |
Supported Cello offers tools to create, manage, and track referral programs, including rewards and compliance. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Cello reviews
We've summarised 52 Cello reviews (Cello Capterra reviews and Cello G2 reviews) and summarised the main points below.
- Easy setup and integration, with some users going live within hours.
- User-friendly interface praised by both administrators and referral program participants.
- Positive customer support experiences, characterized by responsiveness and helpfulness.
- Success-based pricing model makes it a low-risk investment for businesses.
- Effective in driving word-of-mouth marketing and lowering customer acquisition costs.
- Limited reward payout options, with many users desiring alternatives to PayPal/Venmo.
- Lack of email notifications for new rewards; users rely solely on in-widget notifications.
- Manual processes for tasks like adding promotions and generating payment reports.
- Limited customization for the referral widget, impacting its integration with certain products.
- Some desired features, such as individual referral percentages and mobile app access, are not yet available.
Cello pricing
The commentary is based on 9 reviews from Cello Capterra reviews and Cello G2 reviews.
Cello's pricing is success-based, meaning the cost is tied to the Annual Recurring Revenue (ARR) generated through referrals. There are no setup, currency conversion, or payment transaction fees.
Users sentiment
See the Cello pricing page.
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Cello has a free plan.
Unlimited referrals, all integrations, all features. Up to €5k referral ARR.
Unlimited referrals, all integrations, all features. Up to €50k referral ARR.
Unlimited referrals, all integrations, all features. Up to €100k referral ARR.
Unlimited referrals, all integrations, all features. Unlimited referral ARR.
Cello alternatives
Cello FAQ
Cello is a referral program software designed for B2B SaaS companies. It enables businesses to leverage existing customers for growth by simplifying referral program creation, management, and reward automation. Cello features success-based pricing, integrations, and a user-friendly interface, making it a valuable tool for boosting customer acquisition through word-of-mouth marketing.
What is Cello and what does Cello do?
Cello is a referral program software designed for B2B SaaS companies. It enables businesses to leverage existing customers for growth by simplifying referral program creation, management, and reward automation. Cello features success-based pricing, integrations, and a user-friendly interface, making it a valuable tool for boosting customer acquisition through word-of-mouth marketing.
Cello integrates with other platforms through APIs and direct integrations, enabling businesses to connect their existing systems for a streamlined workflow. It offers flexible integration options to support various business needs and enhance the functionality of referral programs.
How does Cello integrate with other tools?
Cello integrates with other platforms through APIs and direct integrations, enabling businesses to connect their existing systems for a streamlined workflow. It offers flexible integration options to support various business needs and enhance the functionality of referral programs.
Top alternatives to Cello include Friendbuy, Extole, and SaaSquatch. These platforms offer similar referral program management features, including automated rewards, integrations, and tracking capabilities. Each caters to slightly different business needs and sizes, providing options for various companies seeking referral marketing solutions.
What the main competitors of Cello?
Top alternatives to Cello include Friendbuy, Extole, and SaaSquatch. These platforms offer similar referral program management features, including automated rewards, integrations, and tracking capabilities. Each caters to slightly different business needs and sizes, providing options for various companies seeking referral marketing solutions.
Cello is a legitimate software platform. User reviews praise its ease of use, effective customer support, and successful referral program management. It's considered safe and reliable for driving business growth through word-of-mouth marketing.
Is Cello legit?
Cello is a legitimate software platform. User reviews praise its ease of use, effective customer support, and successful referral program management. It's considered safe and reliable for driving business growth through word-of-mouth marketing.
Cello offers a Free plan. Paid plans are priced based on referral ARR and start at $350/month for the Grow plan and $750/month for the Scale plan. Enterprise pricing is available upon request. The Partner add-on price is also available upon request.
How much does Cello cost?
Cello offers a Free plan. Paid plans are priced based on referral ARR and start at $350/month for the Grow plan and $750/month for the Scale plan. Enterprise pricing is available upon request. The Partner add-on price is also available upon request.
Cello's customer service receives positive feedback. Users highlight the team's responsiveness, helpfulness, and proactive communication. They appreciate the support provided during setup and the ongoing assistance with program optimization.
Is Cello customer service good?
Cello's customer service receives positive feedback. Users highlight the team's responsiveness, helpfulness, and proactive communication. They appreciate the support provided during setup and the ongoing assistance with program optimization.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.