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Drip

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Last updated on

Company health

Employee growth
7% increase in the last year
Web traffic
13% decrease in the last quarter
Financing
February 2015 - $2M

Ratings

G2
4.4/5
(461)
Capterra
4.4/5
(181)
Glassdoor
3.8/5
(49)

Drip description

Drip is a marketing automation platform designed for growing e-commerce businesses. It helps you send personalized emails and messages to your customers, leading to repeat purchases and stronger brand loyalty. Drip offers tools to understand your customer data, automate marketing tasks, and create targeted campaigns. With a focus on ease-of-use and strong customer support, Drip aims to deliver a sophisticated email marketing solution for businesses looking to level-up their strategies.


Who is Drip best for

We find that Drip is a solid choice for e-commerce businesses that want to automate their marketing and create personalized customer experiences. Users particularly appreciate its user-friendly interface, seamless Shopify integration, and powerful automation workflows. Keep in mind that some users find the pricing a bit steep for smaller businesses, and designing visually stunning emails may require some HTML skills.

  • Perfect for small to medium-sized e-commerce businesses aiming to scale their marketing efforts. (1-1000 employees).

  • Drip is tailor-made for e-commerce businesses seeking robust marketing automation to enhance customer engagement and drive sales.


Drip features

Supported

Segmentation: Drip allows users to segment their audience to deliver spot-on messages with dynamic segmentation.

Supported

Automation: Drip allows users to automate their marketing strategies across multiple channels on autopilot.

Supported

Email Marketing: Drip allows users to design and send irresistible emails with ease.

Supported

Onsite engagement: Drip provides tools to guide, collect, and connect with customers beyond the inbox.

Supported

Insights: Drip provides clear insights and data to understand every customer story.

Supported

Email Marketing Automation: Drip helps users to grow their revenue by automating their email marketing strategy.

Supported

Industry-Specific Templates: Drip provides industry-specific templates to acquire new leads, nurture high-value customers, and upsell your products.


Drip reviews

We've summarised 643 Drip reviews (Drip Software Advice reviews, Drip GetApp reviews, Drip TrustPilot reviews, Drip Capterra reviews and Drip G2 reviews) and summarised the main points below.

Pros of Drip
  • Intuitive and user-friendly interface for email marketing automation.
  • Powerful automation workflows and rules for targeted campaigns.
  • Seamless integration with Shopify and other e-commerce platforms.
  • Comprehensive subscriber tagging and segmentation capabilities.
  • Excellent customer support, despite occasional delays.
Cons of Drip
  • High pricing for small businesses with limited subscriber counts.
  • Difficult to create visually appealing emails without HTML expertise.
  • Occasional glitches and bugs, especially with the signup process.
  • Limited customization for email capture forms and pop-ups.
  • Support, while helpful, can be slow to respond, especially for lower-tier plans.

Drip pricing

The commentary is based on 32 reviews from Drip Capterra reviews and Drip G2 reviews.

We find Drip's pricing to be a common concern. While some users find the current pricing affordable and a good value, others, especially smaller businesses, find it expensive, particularly the jump between tiers. Several users mention price increases impacting long-term customers negatively.

Users sentiment

Strongly negative
-1

See the Drip pricing page.

  • Drip has a free plan.

  • Drip has a free trial.

Drip (1-2,500 contacts)
$39/month

This plan includes unlimited email sends, email support, chat and email support, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, open API access, free migration, and personalized onboarding for 1-2,500 people.


Drip alternatives


Drip FAQ

  • What is Drip and what does Drip do?

    We find that Drip is a marketing automation platform specializing in e-commerce. It helps businesses personalize emails, automate marketing tasks, and understand customer data to improve brand loyalty and boost sales. In our experience, it's particularly useful for creating targeted campaigns.

  • How does Drip integrate with other tools?

    We find that Drip seamlessly integrates with popular e-commerce platforms like Shopify. It also connects with various other tools, expanding its functionality and allowing for a more streamlined workflow.

  • What the main competitors of Drip?

    We find that Drip's main competitors include ActiveCampaign, Klaviyo, Omnisend, and Mailchimp. These platforms offer similar email marketing automation and e-commerce integrations.

  • Is Drip legit?

    We find Drip to be a safe and legitimate email marketing platform. It's well-reviewed on reputable sites like G2 and Capterra, indicating a trustworthy service. However, keep in mind that some users have reported occasional glitches and slow support response times.

  • How much does Drip cost?

    Drip's pricing starts at $39/month for up to 2,500 contacts. They also offer a 14-day free trial, which is great for trying out the platform. We find their pricing scales well with growing businesses.

  • Is Drip customer service good?

    We find that Drip's customer service receives mixed reviews. While many users praise the helpful and knowledgeable support team, others have experienced slow response times, especially with lower-tier plans. A few users also mentioned inconsistent advice from different support agents.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.