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Epsilon PeopleCloud description
Epsilon PeopleCloud is a marketing platform that helps mid-sized to large companies in the USA understand their customers better. It gathers all your customer data, like demographics, purchases, and online behavior, into one place. It also uses its own data to fill in any gaps in your customer profiles. With a clearer picture of each customer, PeopleCloud helps you create personalized marketing campaigns across different channels like email and social media. The platform also tracks your campaigns' effectiveness, allowing you to improve and reach the right customers.
Who is Epsilon PeopleCloud best for
Epsilon PeopleCloud is a robust marketing platform centralizing customer data for personalized campaigns. Businesses praise its comprehensive data integration and targeted messaging capabilities, leading to improved customer engagement. However, some users note a steep learning curve and complex integration process. Consider PeopleCloud if your focus is data-driven marketing and you have the resources for setup and training.
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Best for medium to large businesses (101+ employees) in the US.
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Ideal for Ecommerce, Retail, and Marketing/Advertising companies.
Epsilon PeopleCloud features
Supported Epsilon PeopleCloud's CDP connects demographic data, offline and online activity, creating a comprehensive customer view. |
Supported PeopleCloud's Clean Room allows personalized messaging aligned with customer interests across various channels. |
Supported Epsilon PeopleCloud helps convert customers into brand advocates through tailored interactions. |
Supported PeopleCloud enables authentic and effective communication, maximizing engagement and impact. |
Supported Epsilon PeopleCloud facilitates consistent and relevant messaging across email, mobile, display, social media, and more. |
Supported PeopleCloud uses AI to improve messaging personalization and marketing effectiveness. |
Supported Epsilon PeopleCloud enables segment creation based on demographics, behavior, etc., for relevant messaging. |
Epsilon PeopleCloud reviews
We've summarised 49 Epsilon PeopleCloud reviews (Epsilon PeopleCloud G2 reviews) and summarised the main points below.
- Robust data analytics and personalization capabilities.
- Effective email marketing solutions and improved customer engagement.
- Comprehensive data integration, combining various sources.
- Facilitates targeted campaign creation and user segmentation.
- Handles large-scale messaging campaigns effectively.
- Difficult integration process, often requiring extensive customization.
- Steep learning curve, especially for new users.
- Customer support can be slow and unresponsive.
- High licensing costs and potential hidden fees.
- Limited customization for launched campaigns.
Epsilon PeopleCloud pricing
The commentary is based on 10 reviews from Epsilon PeopleCloud G2 reviews.
Epsilon PeopleCloud pricing is generally considered high, especially for smaller businesses. Some reviewers mention added costs for extra features, impacting affordability. However, many feel the robust features and personalized marketing capabilities justify the investment for larger enterprises.
Users sentiment
Epsilon PeopleCloud alternatives
Dynamics 365 Customer InsightsUnify customer data, personalize experiences, and boost business growth.Read more
Epsilon PeopleCloud FAQ
Epsilon PeopleCloud is a marketing platform that helps large companies understand their customers. It consolidates customer data, enabling personalized campaigns across various channels and tracks effectiveness for improved marketing outcomes. It offers robust analytics and personalization, but some users find the integration complex and costly.
What is Epsilon PeopleCloud and what does Epsilon PeopleCloud do?
Epsilon PeopleCloud is a marketing platform that helps large companies understand their customers. It consolidates customer data, enabling personalized campaigns across various channels and tracks effectiveness for improved marketing outcomes. It offers robust analytics and personalization, but some users find the integration complex and costly.
Epsilon PeopleCloud integrates with various channels for omnichannel marketing, including email, mobile, display, and social media. It also uses AI-powered identity resolution to connect data sources and improve personalization. While specific integrations aren't detailed, its focus is on unifying customer data for targeted messaging.
How does Epsilon PeopleCloud integrate with other tools?
Epsilon PeopleCloud integrates with various channels for omnichannel marketing, including email, mobile, display, and social media. It also uses AI-powered identity resolution to connect data sources and improve personalization. While specific integrations aren't detailed, its focus is on unifying customer data for targeted messaging.
Alternatives to Epsilon PeopleCloud include Dynamics 365 Customer Insights, Blastpoint, Core Audience, D·engage, Social Hub.AI, and Kizen. These platforms offer similar features such as customer data unification, personalized messaging, and campaign management.
What the main competitors of Epsilon PeopleCloud?
Alternatives to Epsilon PeopleCloud include Dynamics 365 Customer Insights, Blastpoint, Core Audience, D·engage, Social Hub.AI, and Kizen. These platforms offer similar features such as customer data unification, personalized messaging, and campaign management.
Epsilon PeopleCloud is a legitimate marketing platform. It offers robust data analytics and personalization, but some users find the integration complex and the cost high. Consider these factors when evaluating if Epsilon PeopleCloud is safe and right for your needs.
Is Epsilon PeopleCloud legit?
Epsilon PeopleCloud is a legitimate marketing platform. It offers robust data analytics and personalization, but some users find the integration complex and the cost high. Consider these factors when evaluating if Epsilon PeopleCloud is safe and right for your needs.
I cannot find pricing details for Epsilon PeopleCloud. Contact Epsilon directly for a personalized quote based on your specific needs and the product features you require. Is Epsilon PeopleCloud worth it? Consider requesting a demo and exploring competing products to evaluate your options before deciding.
How much does Epsilon PeopleCloud cost?
I cannot find pricing details for Epsilon PeopleCloud. Contact Epsilon directly for a personalized quote based on your specific needs and the product features you require. Is Epsilon PeopleCloud worth it? Consider requesting a demo and exploring competing products to evaluate your options before deciding.
Customer support experiences with Epsilon PeopleCloud are mixed. Some users praise the helpful and readily available support, while others express frustration with slow response times and the need to escalate even minor issues. A few users mention difficulty accessing support.
Is Epsilon PeopleCloud customer service good?
Customer support experiences with Epsilon PeopleCloud are mixed. Some users praise the helpful and readily available support, while others express frustration with slow response times and the need to escalate even minor issues. A few users mention difficulty accessing support.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.