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Fospha

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Last updated on

Company health

Employee growth
61% increase in the last year
Web traffic
19% increase in the last quarter
Financing
November 2017 - $7M

Ratings

G2
4.6/5
(51)
Glassdoor
4.3/5
(41)

Fospha description

Fospha is a marketing attribution platform designed specifically for e-commerce businesses. It helps you understand which of your marketing efforts are truly driving sales by tracking clicks and impressions across all your online channels. Unlike traditional tools that often misattribute revenue, Fospha promises a more accurate view of your marketing performance, enabling you to optimize spending and improve your return on investment. The platform is praised for its quick setup and easy-to-understand reports, providing valuable insights without requiring technical expertise.


Who is Fospha best for

Fospha is a marketing attribution platform for e-commerce businesses of all sizes. It provides a holistic view of marketing performance, enabling optimized spending and improved ROI. Users praise its ease of use and excellent customer support, while some note limitations in granular data analysis and reporting customization. Fospha is best for small to large businesses seeking a user-friendly platform to understand their marketing ROI.

  • Best for small to large e-commerce businesses (1-1000+ employees).

  • Ideal for e-commerce businesses looking to optimize marketing spend and ROI.


Fospha features

Supported

Fospha's algorithm enhances measurement with 10 years of measurement logic.

Supported

Fospha provides a holistic view of marketing performance.

Supported

Fospha helps optimize campaigns and allocate budget effectively.

Supported

Fospha ensures responsible data handling.

Supported

Fospha enhances forecasting capabilities.

Supported

Fospha provides a unified view of marketing performance.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Rather positive
+0.64

Reliability and Performance

Strongly positive
+1

Ease of Implementation

Rather positive
+0.33

Fospha reviews

We've summarised 51 Fospha reviews (Fospha G2 reviews) and summarised the main points below.

Pros of Fospha
  • Easy to use and understand, even without technical expertise.
  • Provides a holistic view of marketing performance across multiple channels.
  • Excellent customer support and responsiveness.
  • Useful tools for comparing data from different platforms.
  • Effective in identifying successful influencers beyond UTM links.
Cons of Fospha
  • Difficulty in isolating granular data within broader ad sets.
  • Limited customization options for dashboards and reports.
  • Lack of daily/weekly data segmentation, requiring manual filtering.
  • Ad-level visits data not available.
  • Some reporting features require additional cost.

Fospha pricing

The commentary is based on 14 reviews from Fospha G2 reviews.

Reviewers praise Fospha's flexible pricing, noting its value for money and suitability for various advertiser sizes, even smaller spenders. They appreciate the quick insights and actionable data the platform provides for optimizing marketing spend. Some express a desire for further historical data access, but acknowledge the competitive pricing overall.

Users sentiment

Strongly positive
+1

See the Fospha pricing page.


Fospha alternatives

  • Logo of ThoughtMetric
    ThoughtMetric
    Connects marketing efforts to sales, revealing true ROI.
    Read more
  • Logo of Tracify
    Tracify
    Clear marketing insights, even with ad blockers. See what's working.
    Read more
  • Logo of Rockerbox
    Rockerbox
    Connects marketing efforts to revenue for smarter decisions.
    Read more
  • Logo of CaliberMind
    CaliberMind
    B2B marketing analytics: See which activities drive revenue.
    Read more
  • Logo of Singular
    Singular
    Connects marketing data, reveals ROI, and stops ad fraud.
    Read more
  • Logo of RedTrack.io
    RedTrack.io
    Track, analyze, and optimize ad campaigns for better ROI.
    Read more

Fospha FAQ

  • What is Fospha and what does Fospha do?

    Fospha is a marketing attribution platform for e-commerce businesses. It tracks marketing efforts across online channels, providing accurate insights into sales drivers. This helps optimize marketing spend and ROI. The platform is known for its easy setup and user-friendly reports.

  • How does Fospha integrate with other tools?

    Fospha integrates online and offline data sources, providing a unified view of marketing performance. It connects with various marketing channels and platforms, offering a holistic understanding of campaign effectiveness. More specific integration details require contacting Fospha directly.

  • What the main competitors of Fospha?

    Fospha's main competitors include marketing attribution and analytics platforms like Rockerbox, Singular, ChannelMix, and ThoughtMetric. These platforms offer similar functionalities, such as connecting marketing efforts to revenue and providing insights for optimization.

  • Is Fospha legit?

    Yes, Fospha is a legitimate marketing attribution platform. It receives positive ratings on G2 and Glassdoor, and users praise its ease of use and comprehensive marketing insights. For more information on Fospha's safety, visit their website and check reviews.

  • How much does Fospha cost?

    Fospha's pricing is tiered based on monthly marketing spend and starts at $2,500/month for a $50,000 spend. They do not have free trials or free plans. To determine if Fospha is worth the cost for your needs, and to get custom pricing information, you'll need to contact them directly.

  • Is Fospha customer service good?

    Customers consistently praise Fospha's customer service as "great," "responsive," and always willing to go "above and beyond." The team is lauded for providing helpful insights, prompt responses, and custom reports. Users highlight the smooth onboarding experience and readily available support for questions about the platform or data interpretation.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.