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Ghost description
Ghost is an open-source platform designed for online publishing. It's essentially a user-friendly content management system (CMS) that allows you to build websites and manage your online content without needing advanced technical skills. While it's particularly popular with individual bloggers and creators, Ghost can also be used by businesses to establish an online presence or create content-focused websites.
Who is Ghost best for
In our experience, Ghost is a fit for content creators, publishers, and small businesses that need an easy platform to manage content and connect with their audience. Users often praise its clean editor and fast performance. It's ideal for those who want control over their content and prefer a straightforward solution for publishing.
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We find it's great for small to medium-sized businesses (1-1000 employees) seeking a user-friendly publishing platform.
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We see it as a fit across media, marketing, and tech, especially for those prioritizing content creation.
Ghost features
Supported Easy site design: Complete control over website and branding, with custom themes available. |
Supported Advanced creator tools: A professional editor with workflows for web and email newsletter publishing. |
Supported Rich media & dynamic cards: Support for image galleries, gifs, video, audio, products, and more. |
Supported Newsletters built-in: Ability to send posts by email newsletter to segmented audiences. |
Supported Grow your audiences: Native signup forms to convert anonymous views into logged-in members, with free or paid subscription options. |
Supported Run your business: Tools to manage memberships and understand core audience. |
Supported Native analytics: Detailed engagement analytics to understand content performance and audience engagement. |
Ghost reviews
We've summarised 88 Ghost reviews (Ghost Capterra reviews and Ghost G2 reviews) and summarised the main points below.
- Clean, intuitive, and distraction-free editor praised by many users.
- Fast and lightweight, leading to excellent performance and page load speeds.
- Strong focus on blogging and content creation, making it ideal for writers.
- Easy to use for basic website creation with a user-friendly interface.
- Limited native features and reliance on workarounds for customization.
- Limited theme and plugin options compared to competitors like WordPress.
- Occasional issues with upgrades and migrations reported by some users.
- Pricing for the hosted version ("Ghost Pro") considered expensive by some users.
Ghost alternatives
Ghost FAQ
We find Ghost to be a great option for creators and businesses seeking a straightforward platform to publish online content. It offers an intuitive CMS, allowing you to easily build websites, manage content, and engage your audience, even without advanced tech skills. It's particularly well-suited for those focused on blogging and online publishing.
What is Ghost and what does Ghost do?
We find Ghost to be a great option for creators and businesses seeking a straightforward platform to publish online content. It offers an intuitive CMS, allowing you to easily build websites, manage content, and engage your audience, even without advanced tech skills. It's particularly well-suited for those focused on blogging and online publishing.
We find that Ghost integrates with various tools through its extensive API and Zapier integration. This allows connections with email marketing platforms, analytics services, and other business applications. It also supports embedding custom code for further flexibility.
How does Ghost integrate with other tools?
We find that Ghost integrates with various tools through its extensive API and Zapier integration. This allows connections with email marketing platforms, analytics services, and other business applications. It also supports embedding custom code for further flexibility.
We find that Ghost competes with other website builders and content management systems like Webflow, BlogHunch, Joomla, Umbraco, Storyblok, and Prismic. These platforms offer similar functionalities for creating and managing online content.
What the main competitors of Ghost?
We find that Ghost competes with other website builders and content management systems like Webflow, BlogHunch, Joomla, Umbraco, Storyblok, and Prismic. These platforms offer similar functionalities for creating and managing online content.
Yes, Ghost is a legitimate and safe open-source platform. We find it's a reliable choice for content creators seeking a user-friendly CMS. It's well-regarded for its clean editor and fast performance.
Is Ghost legit?
Yes, Ghost is a legitimate and safe open-source platform. We find it's a reliable choice for content creators seeking a user-friendly CMS. It's well-regarded for its clean editor and fast performance.
We couldn't find pricing information for Ghost. Contact their sales team for a customized quote.
How much does Ghost cost?
We couldn't find pricing information for Ghost. Contact their sales team for a customized quote.
We find that Ghost's customer support is generally considered excellent. Users highlight the helpful, friendly, and responsive support team, praising their quick responses and efficient problem-solving. While some users faced technical challenges, the readily available support seems to have mitigated these issues effectively.
Is Ghost customer service good?
We find that Ghost's customer support is generally considered excellent. Users highlight the helpful, friendly, and responsive support team, praising their quick responses and efficient problem-solving. While some users faced technical challenges, the readily available support seems to have mitigated these issues effectively.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.