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Google Analytics Hub

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Last updated on

Company health

Employee growth
69% increase in the last year
Web traffic
2% decrease in the last quarter
Financing
July 2018 - $16M

Ratings

G2
4.5/5
(24)
Glassdoor
3.5/5
(2)

Google Analytics Hub description

Google Analytics Hub is a data exchange platform built for securely sharing data within and between organizations. It helps businesses tackle data reliability and cost concerns by offering a curated selection of internal and external datasets, including unique options like Google Trends. All data is powered by Google BigQuery for robust processing.


Who is Google Analytics Hub best for

Google Analytics Hub is a data exchange platform enabling secure data sharing within and between organizations. Businesses of all sizes benefit from its curated internal and external datasets, including Google Trends, all powered by BigQuery. Users praise its user-friendly interface, comprehensive data analysis, and real-time data capabilities, while some find the setup for advanced features complex and the free version inaccurate.

  • Ideal for small businesses, medium businesses, and large enterprises.

  • Particularly well-suited for E-commerce and Marketing & Advertising.


Google Analytics Hub features

Supported

Google Analytics Hub enables secure data sharing within and between organizations.

Supported

Google Analytics Hub provides a curated selection of internal and external datasets.

Supported

Google Analytics Hub includes unique data sources such as Google Trends.

Supported

Google Analytics Hub uses Google BigQuery for robust data processing.


Google Analytics Hub reviews

We've summarised 24 Google Analytics Hub reviews (Google Analytics Hub G2 reviews) and summarised the main points below.

Pros of Google Analytics Hub
  • User-friendly interface and customizable dashboards.
  • Comprehensive data tracking and analysis capabilities.
  • Real-time data and integration options.
  • Secure data sharing within and between organizations.
  • Scalable and handles diverse workloads efficiently.
Cons of Google Analytics Hub
  • Free version provides inaccurate data.
  • Difficult setup for advanced tracking and integrations.
  • Overwhelming complexity for beginners.
  • High pricing for smaller businesses.
  • UI can be improved.

Google Analytics Hub pricing

The commentary is based on 13 reviews from Google Analytics Hub G2 reviews.

While Google Analytics Hub offers a free version, some users find its data accuracy limited. Others mention the pricing can be challenging for smaller businesses, while some find it difficult to understand the various pricing plans. Despite this, many appreciate Google Analytics Hub's extensive data and analytics tools.

See the Google Analytics Hub pricing page.

  • Google Analytics Hub has a free trial.


Google Analytics Hub alternatives

  • Logo of Bobsled
    Bobsled
    Share data seamlessly with anyone, on any platform.
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  • Logo of Neudata
    Neudata
    Find and buy unique data, with expert help.
    Read more
  • Logo of Narrative
    Narrative
    Buy, sell, and manage data securely and efficiently.
    Read more
  • Logo of Nomad Data
    Nomad Data
    Find, buy, and use external data to power smarter decisions.
    Read more
  • Logo of Spring Labs
    Spring Labs
    Securely share sensitive data for better decisions and risk management.
    Read more
  • Logo of Vendia
    Vendia
    Share data instantly, securely, and easily with anyone.
    Read more

Google Analytics Hub FAQ

  • What is Google Analytics Hub and what does Google Analytics Hub do?

    Google Analytics Hub is a data exchange built for secure data sharing within and between organizations. It offers diverse datasets, including Google Trends, powered by BigQuery for robust processing. This helps businesses address data reliability and cost concerns by providing a central platform for sharing and analyzing data.

  • How does Google Analytics Hub integrate with other tools?

    Google Analytics Hub integrates seamlessly with BigQuery for robust data processing. It facilitates secure data sharing within and between organizations, allowing for efficient collaboration and analysis. The platform also offers integration with unique data sources such as Google Trends.

  • What the main competitors of Google Analytics Hub?

    Top alternatives to Google Analytics Hub include Snowplow, Segment, and Adobe Analytics for robust data collection and analysis. For data sharing and exchange, consider options like LiveRamp and Infosum. These platforms offer varying features and pricing structures.

  • Is Google Analytics Hub legit?

    Yes, Google Analytics Hub is a legitimate product from Google. It's a secure platform for sharing data within and between organizations, offering diverse datasets and robust processing with BigQuery integration. User reviews highlight its comprehensive data analysis capabilities and secure data sharing.

  • How much does Google Analytics Hub cost?

    Google Analytics Hub pricing is consumption-based and tied to BigQuery. Data storage costs apply to publishers, while subscribers pay for query processing based on their BigQuery plan (on-demand or flat-rate). Contact Google for specific product pricing details.

  • Is Google Analytics Hub customer service good?

    Customer reviews on Google Analytics Hub reveal mixed experiences with customer support. While some users appreciate the platform's features and data insights, others report difficulty accessing timely technical assistance and troubleshooting guidance.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.