Last updated on
Google Keyword Planner description
Google Keyword Planner is a free tool from Google, primarily for planning Google Ads campaigns. It helps you research keywords, see their search volume, and understand how competitive they are. While focused on advertising, the keyword insights are valuable for general SEO too, helping businesses of all sizes identify search terms their target audience uses. It helps you discover new keywords and forecast the potential performance of your keywords on Google.
Who is using Google Keyword Planner?
Who is Google Keyword Planner best for
Google Keyword Planner is great for anyone who wants to improve their search engine optimization (SEO) and advertising efforts. We find that it helps you research keywords, analyze their search volume, and understand how competitive they are. It's particularly helpful for discovering new keywords and planning effective advertising campaigns, no matter the size of your business..
-
Ideal for businesses of any size, from startups to large enterprises, looking to optimize their online presence.
-
Especially useful in marketing and advertising to find keywords, analyze search volume, and improve ad campaign performance.
Google Keyword Planner features
Supported Discover new keywords: Keyword Planner provides suggestions for keywords related to your products, services, or website, helping you expand your reach and target relevant audiences. |
Supported See monthly searches: Keyword Planner shows estimates on the number of searches a keyword gets each month, allowing you to prioritize keywords with high search volume. |
Supported Determine cost: Keyword Planner shows the average cost for your ad to show on searches for a keyword, helping you budget effectively and optimize your ad spend. |
Supported Organize keywords: Keyword Planner helps you organize keywords by showing how they fit into different categories related to your brand, enabling you to structure your campaigns logically. |
Supported Create new campaigns: Keyword Planner allows you to create new campaigns centered on in-depth keyword research, providing a structured approach to campaign development. |
Supported Get ideas for new keywords: Keyword Planner allows users to get ideas for new keywords to target. |
Supported Get search volume and forecasts: Keyword Planner provides search volume and forecasts to help users understand keyword performance. |
Supported Filter keywords: Keyword Planner helps users filter keywords based on criteria like competition, impression share, and keyword text, enabling them to refine their keyword selection. |
Supported Refine by category: Keyword Planner allows users to refine keywords by category, seeing groups of keywords based on their themes, brands, or categories. |
Supported Add keywords to a plan: Keyword Planner enables users to add keywords to a plan and see a performance forecast, helping them to predict the potential impact of their keyword choices. |
Google Keyword Planner pricing
See the Google Keyword Planner pricing page.
-
Google Keyword Planner has a free plan.
Google Keyword Planner alternatives
Google Keyword Planner FAQ
Google Keyword Planner is a free tool primarily used for Google Ads campaign planning. We find it helps research keywords, analyze search volume, and gauge competitiveness. It's also valuable for general SEO, aiding businesses in identifying relevant search terms used by their target audience.
What is Google Keyword Planner and what does Google Keyword Planner do?
Google Keyword Planner is a free tool primarily used for Google Ads campaign planning. We find it helps research keywords, analyze search volume, and gauge competitiveness. It's also valuable for general SEO, aiding businesses in identifying relevant search terms used by their target audience.
Google Keyword Planner seamlessly integrates with other Google services, especially Google Ads. We find this integration makes campaign creation and management more efficient. While not directly integrated with third-party SEO tools, data can be exported and used in other platforms.
How does Google Keyword Planner integrate with other tools?
Google Keyword Planner seamlessly integrates with other Google services, especially Google Ads. We find this integration makes campaign creation and management more efficient. While not directly integrated with third-party SEO tools, data can be exported and used in other platforms.
We find that Ahrefs, Semrush, Ubersuggest, and Keyword Tool are the main competitors to Google Keyword Planner. They offer similar features like keyword research, competitive analysis, and search volume data. Additionally, Google Trends is a useful free tool for understanding search trends.
What the main competitors of Google Keyword Planner?
We find that Ahrefs, Semrush, Ubersuggest, and Keyword Tool are the main competitors to Google Keyword Planner. They offer similar features like keyword research, competitive analysis, and search volume data. Additionally, Google Trends is a useful free tool for understanding search trends.
Yes, Google Keyword Planner is a legitimate and free tool offered by Google. We find it's primarily used for planning Google Ads campaigns. It's safe to use and can also be valuable for general SEO purposes, helping businesses research keywords and understand search trends.
Is Google Keyword Planner legit?
Yes, Google Keyword Planner is a legitimate and free tool offered by Google. We find it's primarily used for planning Google Ads campaigns. It's safe to use and can also be valuable for general SEO purposes, helping businesses research keywords and understand search trends.
Google Keyword Planner is a free tool. It's integrated with Google Ads, so while you don't pay for the planner itself, you will need to create an Ads account. No payment information is required to use the keyword research functionalities.
How much does Google Keyword Planner cost?
Google Keyword Planner is a free tool. It's integrated with Google Ads, so while you don't pay for the planner itself, you will need to create an Ads account. No payment information is required to use the keyword research functionalities.
There are no customer service reviews available for Google Keyword Planner. Therefore, we can't comment on the quality of their customer service at this time.
Is Google Keyword Planner customer service good?
There are no customer service reviews available for Google Keyword Planner. Therefore, we can't comment on the quality of their customer service at this time.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.