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Google Trends

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Last updated on

Company health

Employee growth
69% increase in the last year
Web traffic
2% decrease in the last quarter
Financing
July 2018 - $16M

Ratings

G2
4.6/5
(231)
Capterra
4.7/5
(27)
Glassdoor
3.5/5
(2)

Google Trends description

Google Trends is a free tool that lets you see how often people search for a specific topic on Google. You can compare different keywords, see how search trends change over time, and even check the popularity of searches in specific locations. It's great for understanding what people are interested in and how it changes over time.


Who is Google Trends best for

Google Trends is a free tool for anyone interested in understanding online search trends. We find it's particularly useful for marketers and content creators. User reviews highlight the intuitive interface and real-time data. Keep in mind that it lacks specific search volume numbers, using a relative scale instead.

  • Suitable for businesses of all sizes, from startups to large enterprises seeking to understand search trends.

  • Valuable across all industries, especially marketing and advertising, for trend analysis and content strategy.


Google Trends features

Supported

Explore Detailed Issues & Events: Explore issues and events in detail, curated by the Trends Data Team. This allows users to delve deeper into specific topics and occurrences, gaining a more comprehensive understanding of them.

Supported

Year in Search: Explore the year through the lens of Google Trends data with Year in Search. This feature provides insights into the most popular searches and trends of the year.

Supported

Visualizing Google Trends Data: Visualizing Google Trends data is a data visualization project where the Trends Data Team works with designers to tell stories with data and make the results open source.

Supported

Trending Now: See what's spiking in Google Trends where you live with Trending Now. This feature highlights the topics and searches that are currently popular in a specific geographic location.

Supported

Shape of Dreams Exploration: The Shape of Dreams provides a visual exploration of Google searches for the interpretation of dreams.

Supported

What are we Searching For?: What are we searching for? A visual essay of what we're searching for throughout the day, night, and in between. This feature showcases search trends across different times of the day.

Supported

OECD Weekly Tracker: OECD Weekly Tracker of Economic Activity: Provides an estimate of weekly GDP based on Google Trends search data and machine learning.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.6

Ease of Use

Strongly positive
+1

Reliability and Performance

Rather negative
-0.6

Google Trends reviews

We've summarised 258 Google Trends reviews (Google Trends Capterra reviews and Google Trends G2 reviews) and summarised the main points below.

Pros of Google Trends
  • Easy-to-use interface and intuitive navigation.
  • Free access to valuable search trend data.
  • Real-time data updates and trending topics.
  • Granular filtering options (time, region, category, etc.).
  • Ability to compare multiple search terms.
Cons of Google Trends
  • Limited data for niche or low-volume search terms.
  • Lacks specific search volume numbers, uses a relative scale (0-100).
  • Limited historical data, primarily focuses on recent trends.
  • Accuracy issues for certain regions and languages.

Google Trends pricing

The commentary is based on 45 reviews from Google Trends Capterra reviews and Google Trends G2 reviews.

We find that Google Trends is widely praised for being a free tool, offering valuable insights into search trends and keyword popularity. Users appreciate its ease of use and the readily available data for content and marketing strategies. There are no pricing complaints, as the service is free of charge.

Users sentiment

Rather positive
+0.6

See the Google Trends pricing page.

  • Google Trends has a free plan.


Google Trends alternatives

  • Logo of Exploding Topics
    Exploding Topics
    Finds fast-growing topics before they're trendy.
    Read more
  • Logo of Recommender
    Recommender
    Find relevant Google products and stay updated on AI innovations.
    Read more
  • Logo of Trendalytics
    Trendalytics
    Predicts fashion trends for retailers using data-driven insights.
    Read more
  • Logo of Google Search Console
    Google Search Console
    Track Google Search performance, optimize content, and fix issues.
    Read more
  • Logo of Timeplot
    Timeplot
    Visualize data trends over time, revealing insights and patterns.
    Read more
  • Logo of Keyword Tool
    Keyword Tool
    Uncover hidden keywords to boost your search rankings.
    Read more

Google Trends FAQ

  • What is Google Trends and what does Google Trends do?

    Google Trends is a free tool that shows how often people search for specific topics on Google. We find it helpful for comparing keywords, seeing how search trends change over time, and checking search popularity in different locations. It's great for understanding public interest.

  • How does Google Trends integrate with other tools?

    We find that Google Trends doesn't directly integrate with other tools in the traditional sense. It primarily functions as a standalone platform. However, its data can be exported and then used in other tools like spreadsheets or data visualization software for further analysis.

  • What the main competitors of Google Trends?

    We find that Exploding Topics, Keyword Tool, SerpApi, Similarweb, Keyword Planner, and Seed Keywords are often considered alternatives to Google Trends. They offer similar functionalities, such as keyword research and trend analysis.

  • Is Google Trends legit?

    Yes, Google Trends is safe and legit. It's a free tool offered by Google, helping users understand search trends across the globe. We find it quite useful, though be aware data isn't always perfect for niche topics.

  • How much does Google Trends cost?

    Google Trends is a free tool. We find it incredibly valuable for understanding search trends and keyword research. There are no paid plans or add-ons to consider.

  • Is Google Trends customer service good?

    Based on the available reviews, user experiences with Google Trends customer service are mixed. While some appreciate the responsiveness, others express concerns about the lack of helpful suggestions and information sharing.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.