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Hootsuite Impact description
Hootsuite Impact is a social media analytics tool designed for larger organizations to measure the effectiveness of their social media efforts and demonstrate return on investment (ROI). It offers a customizable dashboard that tracks metrics across various social media platforms, including engagement, website traffic, and conversions generated from social media campaigns. The tool provides insights to optimize content, track campaign performance against competitors, and integrate web analytics data for a comprehensive view of social media's impact on business goals.
Who is Hootsuite Impact best for
Hootsuite Impact helps medium to large businesses measure social media ROI. It offers customizable dashboards, tracks key metrics, and integrates with other platforms. Users can analyze audience demographics and campaign performance to optimize content and demonstrate social media's impact on business goals.
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Best for medium to large businesses (101+ employees) needing advanced social media analytics.
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Ideal for marketing & advertising and e-commerce businesses seeking data-driven social media strategies.
Hootsuite Impact features
Supported Hootsuite Impact measures key metrics like impressions, reach, engagement, and follower growth across various social media platforms. It allows tracking content performance over time and identifying top-performing posts. |
Supported Hootsuite Impact tracks key social media metrics, including follower growth, impressions, reach, engagement, and website clicks. It allows monitoring the performance of both organic and paid social media activities. |
Supported Hootsuite Impact enables the creation of visually appealing reports to showcase social media performance. These reports can be customized with brand colors and logos, and shared with stakeholders in various formats. |
Supported Hootsuite Impact provides insights into audience demographics, interests, and behavior. This allows users to understand their followers and their preferences to tailor content strategy effectively. |
Supported Hootsuite Impact allows tracking the effectiveness of social media campaigns by monitoring KPIs such as engagement rate, reach, impressions, and conversions. Data-driven insights can be used to optimize campaigns and improve ROI. |
Supported Hootsuite Impact can connect to other analytics platforms, including Google Analytics, to provide a comprehensive view of social media performance and its impact on overall business objectives. It allows integrating data from various sources for a holistic understanding of marketing efforts. |
Supported Hootsuite Impact enables automated scheduling and publishing of reports on a regular basis. Recurring reports can be set up for delivery to stakeholders via email or other preferred channels. |
Hootsuite Impact pricing
The commentary is based on 3 reviews from Hootsuite Impact G2 reviews.
Hootsuite Impact's pricing is considered high, especially for small businesses or individual users, while the free version offers limited features. Despite the cost, users find its social media management capabilities valuable for improving ROI and streamlining workflows.
See the Hootsuite Impact pricing page.
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Hootsuite Impact has a free trial.
This plan includes features like scheduling and publishing content, AI content generation, basic analytics, and social listening.
This plan includes all features from the Professional plan, plus team collaboration tools, advanced analytics, and integrations.
This plan includes all features from the Team plan, plus custom solutions, advanced security, and dedicated support.
Hootsuite Impact alternatives
Hootsuite Impact FAQ
Hootsuite Impact is a social media analytics tool designed for larger organizations to measure social media ROI. It provides a customizable dashboard to track key metrics across platforms, offering insights to optimize content, track campaign performance against competitors, and integrate web analytics data.
What is Hootsuite Impact and what does Hootsuite Impact do?
Hootsuite Impact is a social media analytics tool designed for larger organizations to measure social media ROI. It provides a customizable dashboard to track key metrics across platforms, offering insights to optimize content, track campaign performance against competitors, and integrate web analytics data.
Hootsuite Impact integrates with other analytics platforms, such as Google Analytics, to provide a comprehensive view of social media performance and its impact on business objectives. This integration allows for a holistic understanding of marketing efforts by combining data from various sources.
How does Hootsuite Impact integrate with other tools?
Hootsuite Impact integrates with other analytics platforms, such as Google Analytics, to provide a comprehensive view of social media performance and its impact on business objectives. This integration allows for a holistic understanding of marketing efforts by combining data from various sources.
Alternatives to Hootsuite Impact include Mentionlytics, Fanpage Karma, Iconosquare, and Brand24. These platforms offer similar features such as social media analytics, competitor tracking, and reporting functionalities. They provide valuable insights for optimizing social media strategies.
What the main competitors of Hootsuite Impact?
Alternatives to Hootsuite Impact include Mentionlytics, Fanpage Karma, Iconosquare, and Brand24. These platforms offer similar features such as social media analytics, competitor tracking, and reporting functionalities. They provide valuable insights for optimizing social media strategies.
Yes, Hootsuite Impact is a legitimate social media analytics tool offered by the established company Hootsuite. It's designed for larger organizations seeking to measure social media ROI and is safe to use for analyzing social media performance.
Is Hootsuite Impact legit?
Yes, Hootsuite Impact is a legitimate social media analytics tool offered by the established company Hootsuite. It's designed for larger organizations seeking to measure social media ROI and is safe to use for analyzing social media performance.
Hootsuite Impact pricing starts at $99 per month for the Professional plan. The Team plan is $249 per month, while the Enterprise plan has custom pricing for large organizations. Contact Hootsuite for Enterprise pricing details. Is Hootsuite Impact worth it for your social media management needs?
How much does Hootsuite Impact cost?
Hootsuite Impact pricing starts at $99 per month for the Professional plan. The Team plan is $249 per month, while the Enterprise plan has custom pricing for large organizations. Contact Hootsuite for Enterprise pricing details. Is Hootsuite Impact worth it for your social media management needs?
Users appreciate Hootsuite Impact's comprehensive social media management capabilities, enabling efficient handling of multiple platforms. However, the pricing structure, particularly the cost of the premier version, has been cited as a drawback.
Is Hootsuite Impact customer service good?
Users appreciate Hootsuite Impact's comprehensive social media management capabilities, enabling efficient handling of multiple platforms. However, the pricing structure, particularly the cost of the premier version, has been cited as a drawback.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.