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Hootsuite Insights description
Hootsuite Insights (powered by Talkwalker) helps you understand online conversations about your brand, competitors, and industry. It offers tools to track mentions across social media and the web, analyze sentiment, identify trends, and measure the impact of your social media efforts. This data helps you protect your brand reputation, make better marketing decisions, understand customer sentiment, and find relevant influencers. Hootsuite Insights offers basic features with all plans, and more advanced options for Enterprise users.
Who is Hootsuite Insights best for
Hootsuite Insights helps marketing teams of all sizes track brand reputation, analyze customer sentiment, and monitor industry trends. Users praise its comprehensive social media monitoring, real-time data visualization, and effective scheduling capabilities. However, some note occasional account disconnections and limited dashboard customizability. Consider Hootsuite Insights if your team needs a user-friendly platform for in-depth social listening and competitor analysis, but be prepared for potentially high pricing.
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Ideal for small, medium, and large businesses.
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Best for marketing and advertising teams.
Hootsuite Insights features
Supported Monitors news sites, newsletters, blogs, forums, Reddit, X, and Quora. |
Supported Uses AI to determine how people feel about your brand or a topic. |
Supported Searches within the past seven days and allows side-by-side comparisons. |
Supported Analyzes mentions, sentiment, and engagement of competitors. |
Supported Monitors industry conversations to highlight emerging trends. |
Supported Analyzes customer conversations to understand preferences and emotions. |
Hootsuite Insights reviews
We've summarised 25 Hootsuite Insights reviews (Hootsuite Insights G2 reviews) and summarised the main points below.
- User-friendly interface and easy to learn.
- Comprehensive social media monitoring capabilities.
- Real-time data visualization and reporting.
- Effective scheduling and posting across multiple platforms.
- Provides valuable insights for marketing strategy and content optimization.
- Trusted insights due to official partnerships (e.g., Instagram).
- Helpful customer support.
- Occasional account disconnections can be disruptive.
- Limited customizability of the dashboard.
- Data can be overwhelming, especially when tracking multiple keywords.
- Sentiment analysis is not always accurate.
- Pricing can be high for smaller businesses or individuals.
- In-depth data is lacking for some metrics.
- Discrepancies between Hootsuite and native platform analytics (e.g., LinkedIn).
Hootsuite Insights pricing
The commentary is based on 5 reviews from Hootsuite Insights G2 reviews.
Hootsuite Insights offers valuable social listening and analytics, but its pricing is a common concern. Users mention it's "on the higher end," "expensive," and "not suitable for all businesses," particularly smaller ones. Despite the cost, many find the insights justify the investment.
See the Hootsuite Insights pricing page.
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Hootsuite Insights has a free trial.
The Professional plan offers essential features for managing social media, including unlimited post scheduling, best time to post recommendations, custom analytics and reports, a competitive benchmarking tool, an AI caption, hashtag and ideas generator, one inbox for all social accounts, listening basics, Canva integration, and unlimited post boosting.
The Team plan includes all the features of the Professional plan, plus a link in bio tool, the ability to suspend scheduled posts, team roles and permissions, the ability to assign DMs to teammates, one custom-branded URL, and automatic link tracking.
The Enterprise plan offers a fully customized plan to maximize investment, as many users as needed, exclusive access to the most powerful tools, platform training and certification included, enterprise customer support, and single sign-on (SSO).
Hootsuite Insights alternatives
Hootsuite Insights FAQ
Hootsuite Insights, powered by Talkwalker, analyzes online conversations, providing insights into brand reputation, customer sentiment, and industry trends. It monitors social media and web mentions, enabling data-driven marketing decisions and competitor analysis. It's ideal for marketing teams of all sizes.
What is Hootsuite Insights and what does Hootsuite Insights do?
Hootsuite Insights, powered by Talkwalker, analyzes online conversations, providing insights into brand reputation, customer sentiment, and industry trends. It monitors social media and web mentions, enabling data-driven marketing decisions and competitor analysis. It's ideal for marketing teams of all sizes.
Hootsuite Insights integrates with other platforms through its API. This allows users to connect with various tools, enhancing data analysis and workflow automation. It streamlines social media management by integrating with popular platforms. More details on specific integrations are limited.
How does Hootsuite Insights integrate with other tools?
Hootsuite Insights integrates with other platforms through its API. This allows users to connect with various tools, enhancing data analysis and workflow automation. It streamlines social media management by integrating with popular platforms. More details on specific integrations are limited.
Alternatives to Hootsuite Insights include Brand24, Mention, and Mentionlytics. These competitors offer similar features such as social listening, sentiment analysis, and competitor analysis. YouScan focuses on visual mentions, while Locobuzz offers a broader platform encompassing reputation management and customer service.
What the main competitors of Hootsuite Insights?
Alternatives to Hootsuite Insights include Brand24, Mention, and Mentionlytics. These competitors offer similar features such as social listening, sentiment analysis, and competitor analysis. YouScan focuses on visual mentions, while Locobuzz offers a broader platform encompassing reputation management and customer service.
Yes, Hootsuite Insights is a legitimate product powered by Talkwalker. It's a safe and popular social media analytics tool trusted by many users for brand monitoring and competitor analysis, with generally positive reviews despite some limitations in sentiment analysis accuracy and pricing.
Is Hootsuite Insights legit?
Yes, Hootsuite Insights is a legitimate product powered by Talkwalker. It's a safe and popular social media analytics tool trusted by many users for brand monitoring and competitor analysis, with generally positive reviews despite some limitations in sentiment analysis accuracy and pricing.
Hootsuite Insights pricing starts at $99/month for the Professional plan. The Team plan is $249/month. For enterprise-level pricing, you will need to contact Hootsuite for a custom quote. A 30-day free trial is available.
How much does Hootsuite Insights cost?
Hootsuite Insights pricing starts at $99/month for the Professional plan. The Team plan is $249/month. For enterprise-level pricing, you will need to contact Hootsuite for a custom quote. A 30-day free trial is available.
Customer reviews highlight Hootsuite Insights' friendly and helpful customer support, especially appreciating the readily available chat feature for immediate assistance. While some users experienced minor technical issues, these were promptly resolved by the support team.
Is Hootsuite Insights customer service good?
Customer reviews highlight Hootsuite Insights' friendly and helpful customer support, especially appreciating the readily available chat feature for immediate assistance. While some users experienced minor technical issues, these were promptly resolved by the support team.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.