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Kevel description
Kevel offers a suite of tools called the Retail Media Cloud™ that allows companies to build their own advertising platforms. Through their APIs, you can create and manage ad placements, track performance, and utilize your first-party data for targeting. This means you can keep control over your data and how ads appear on your website or app. Kevel emphasizes speed and customization, aiming to help businesses launch their own ad platforms quickly without relying on large third-party ad networks.
Who is Kevel best for
Kevel's Retail Media Cloud™ empowers businesses to build and manage their own advertising platforms. Users praise Kevel's flexible ad serving, custom targeting, and excellent customer support. Some users mention limitations in reporting and real-time data updates. Kevel is best for medium to large businesses in e-commerce and retail seeking control over their ad inventory and data.
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Best for medium to large businesses (101+ employees) seeking to monetize their platforms.
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Ideal for e-commerce, retail, and marketplace businesses.
Kevel features
Supported Kevel Ad Server allows businesses to create and manage their own ad platforms, giving them complete control over their ad inventory and data. |
Supported Kevel Audience allows businesses to leverage their first-party data for improved ad targeting and personalization, resulting in increased relevance of ads and better user experiences. |
Supported Kevel Self Serve enables businesses to build and manage their own native ad platforms, offering a flexible and scalable solution for content monetization without relying on traditional ad networks. |
Supported Kevel AI empowers businesses to enhance advertising strategies with artificial intelligence, automating and optimizing campaign performance across various aspects. |
Supported Boost fill rates with Kevel AI, ensuring effective monetization of ad inventory by maximizing the number of ads served. |
Supported Kevel AI provides real-time predictions to optimize ad performance by analyzing data and adjusting campaign parameters for improved results. |
Supported Maintain optimal ad pacing with Kevel AI, balancing ad frequency and reach for maximum impact without overwhelming users. |
Kevel reviews
We've summarised 43 Kevel reviews (Kevel G2 reviews) and summarised the main points below.
- Excellent and responsive customer support with quick reply times.
- Easy to set up, integrate, and use, especially for basic ad serving.
- Flexible ad serving capabilities and targeting options, including custom solutions.
- Well-documented API for developers.
- Cost-effective compared to building an in-house ad server.
- Reporting is limited in customization and insights, especially regarding top-level metrics.
- Data refresh limitations cause pain points for real-time data needs.
- UI/UX of the dashboard could use improvements for better usability.
- Limited server-to-server integrations with SSPs and DSPs restrict demand access.
- Occasional API performance slowdowns, especially with server-to-server calls.
Kevel pricing
The commentary is based on 2 reviews from Kevel G2 reviews.
Kevel's pricing is considered worthwhile, even exceeding some users' needs. It's cost-effective compared to building an in-house ad server and offers a good value for its features like streamlined ad serving and integrations.
See the Kevel pricing page.
Kevel alternatives
Kevel FAQ
Kevel's Retail Media Cloud™ empowers businesses to build and manage their own advertising platforms. Using Kevel's APIs, companies control ad placements, targeting, and data, offering customized and speedy ad solutions. This allows for greater control over ad revenue and user experience.
What is Kevel and what does Kevel do?
Kevel's Retail Media Cloud™ empowers businesses to build and manage their own advertising platforms. Using Kevel's APIs, companies control ad placements, targeting, and data, offering customized and speedy ad solutions. This allows for greater control over ad revenue and user experience.
Kevel integrates with other tools primarily through its well-documented API. This allows developers to connect with various data sources and customize the platform. While it excels in custom integrations, users note limited server-to-server integrations with specific ad tech platforms, which may restrict some demand access.
How does Kevel integrate with other tools?
Kevel integrates with other tools primarily through its well-documented API. This allows developers to connect with various data sources and customize the platform. While it excels in custom integrations, users note limited server-to-server integrations with specific ad tech platforms, which may restrict some demand access.
Kevel's main competitors include Broadstreet, GoWit, AdButler, Topsort, Epom White Label DSP, and EXADS. These platforms offer similar ad management, serving, and monetization solutions for businesses seeking alternatives to traditional ad networks.
What the main competitors of Kevel?
Kevel's main competitors include Broadstreet, GoWit, AdButler, Topsort, Epom White Label DSP, and EXADS. These platforms offer similar ad management, serving, and monetization solutions for businesses seeking alternatives to traditional ad networks.
Kevel is a legitimate advertising technology company offering the Retail Media Cloud™ for building and managing ad platforms. User reviews praise Kevel's ease of use, flexible ad serving, and excellent customer support. The platform is considered safe and reliable for businesses seeking control over their ad data and delivery.
Is Kevel legit?
Kevel is a legitimate advertising technology company offering the Retail Media Cloud™ for building and managing ad platforms. User reviews praise Kevel's ease of use, flexible ad serving, and excellent customer support. The platform is considered safe and reliable for businesses seeking control over their ad data and delivery.
Kevel does not publicly disclose its product pricing. Contact their sales team to determine if Kevel is worth it for your advertising infrastructure needs.
How much does Kevel cost?
Kevel does not publicly disclose its product pricing. Contact their sales team to determine if Kevel is worth it for your advertising infrastructure needs.
Kevel's customer service is consistently praised in reviews. Users highlight the quick, helpful, and personalized support they receive, describing it as "white-glove service" and emphasizing the team's responsiveness and expertise.
Is Kevel customer service good?
Kevel's customer service is consistently praised in reviews. Users highlight the quick, helpful, and personalized support they receive, describing it as "white-glove service" and emphasizing the team's responsiveness and expertise.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.