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Lotame Identity Resolution

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Last updated on

Company health

Employee growth
6% increase in the last year
Web traffic
4% increase in the last quarter
Financing
September 2014 - $62M

Ratings

G2
3.8/5
(4)
Glassdoor
4.2/5
(55)

Lotame Identity Resolution description

Lotame Identity Resolution helps businesses understand their customers better by connecting their data across different platforms. This allows for a more complete view of the customer journey and enables targeted advertising campaigns. Lotame's platform offers a suite of tools for data onboarding, enrichment, and activation, making it easier for marketers to connect with their target audience. Their focus is on providing a transparent and privacy-compliant solution for identity resolution in a cookieless world, helping brands adapt and thrive.


Who is Lotame Identity Resolution best for

Lotame Identity Resolution helps marketers connect customer data across platforms for a unified customer view, enabling targeted advertising in a cookieless world. Lotame offers data onboarding, enrichment, and activation tools, especially beneficial for medium to large enterprises in advertising and media.

  • Ideal for medium to large businesses (101+ employees) seeking enhanced customer understanding.

  • Best fit for Media & Entertainment and Marketing & Advertising companies.


Lotame Identity Resolution features

Supported

Lotame Panorama Graph connects and unifies consumer digital touch points to offer a single view of a user.

Supported

Lotame Panorama ID is a publisher-adopted, global pseudonymous identifier enabling broader customer reach.

Supported

Lotame Data Exchange allows for data collaboration with other Panorama Identity users to help enrich data and expand reach.

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Lotame's Data Onboarding feature connects CRM and enterprise data for an expanded view of audiences.

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Lotame Panorama Identity, powering Spherical and Data Marketplace, preserves and extends data connections and portability.

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Lotame's cookieless targeting solutions future-proof media activation and measurement.

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Lotame enhances addressability and match rates by connecting first-party data to Lotame Panorama ID.


Lotame Identity Resolution alternatives

  • Logo of Lotame Spherical Platform
    Lotame Spherical Platform
    Audience data management platform empowering smarter marketing.
    Read more
  • Logo of LayerFive
    LayerFive
    Connects customer data for smarter marketing and better decisions.
    Read more
  • Logo of Adsquare
    Adsquare
    Audience targeting with location data insights for smarter ads.
    Read more
  • Logo of Samhub
    Samhub
    Privacy-focused marketing analytics for deeper customer understanding.
    Read more
  • Logo of Influ2
    Influ2
    Personalized B2B advertising reaching key decision-makers.
    Read more
  • Logo of N.Rich
    N.Rich
    Finds ideal customers, targets ads, and boosts B2B sales.
    Read more

Lotame Identity Resolution FAQ

  • What is Lotame Identity Resolution and what does Lotame Identity Resolution do?

    Lotame Identity Resolution is a cookieless identity solution that helps businesses unify customer data across platforms. It provides a comprehensive view of the customer journey, enabling targeted advertising and data enrichment. Lotame offers tools for data onboarding, CRM integration, and global identity resolution using the Panorama ID.

  • How does Lotame Identity Resolution integrate with other tools?

    Lotame Identity Resolution integrates with CRM systems and other data platforms through its data onboarding feature, enabling a unified customer view. It also facilitates data collaboration and enrichment through the Lotame Data Exchange, expanding reach and insights. This allows seamless data portability and connection across various platforms.

  • What the main competitors of Lotame Identity Resolution?

    Top alternatives to Lotame Identity Resolution include Lotame Spherical Platform, LayerFive, Adsquare, Samhub, Influ2, and N.Rich. These competitors offer similar identity resolution and data management capabilities for targeted advertising and customer insights.

  • Is Lotame Identity Resolution legit?

    Lotame Identity Resolution is a legitimate platform used by businesses for data onboarding and enrichment. It offers cookieless targeting and data collaboration features, enabling improved customer understanding and targeted advertising. Reviews on G2 and Glassdoor rate it favorably, suggesting it is a safe and reliable choice for identity resolution.

  • How much does Lotame Identity Resolution cost?

    I couldn't find pricing details for Lotame Identity Resolution. Contact Lotame directly for product pricing or a personalized quote based on your specific identity resolution needs.

  • Is Lotame Identity Resolution customer service good?

    Lotame Identity Resolution users praise the excellent customer service and helpful support they receive. While some areas could be improved as it's a newer service, the overall sentiment towards their customer service is positive.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.