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Magical

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Company health

Employee growth
17% increase in the last year
Web traffic
6% decrease in the last quarter
Financing
December 2021 - $41M

Ratings

G2
4.8/5
(74)

Magical description

Magical is a free productivity tool that uses AI to automate repetitive tasks like data entry and messaging. It works as a browser extension and doesn't require complex integrations, making it suitable for non-technical users. Magical allows you to create shortcuts to autofill forms, transfer data between apps, and personalize messages across different websites. You can also share time-saving shortcuts with your team to boost overall productivity.


Who is Magical best for

Magical is a handy automation tool that we've seen really benefit teams, especially in customer support, sales, and marketing. Users appreciate how it simplifies repetitive tasks, like data entry, and the AI features can be a real time-saver. Keep in mind that some users have pointed out occasional glitches and limitations to the free version, so make sure it aligns with your team's needs..

  • We find that Magical is a great fit for SMBs and mid-sized companies looking to streamline workflows and boost team productivity.

  • Magical is versatile and we've seen it work well across various industries, especially where teams handle lots of repetitive data entry.


Magical features

Supported

Agentic AI Employees: Agentic AI employees to automate team's most time-consuming workflows faster and more flawlessly.

Supported

Self-Driving Automations: Self-driving automations that understand your goal and the nuance it takes to get there, course-correct, identify shortcuts, and get smarter over time.

Supported

AI Observes Workflows: AI observes your team’s workflows and automatically flag automation opportunities. You can also submit your own SOP, or record any workflow to get started instantly.

Supported

One-Click Automations: One-click automations that run locally, boost efficiency by over 50%, and act as a training ground for Agentic AI.

Supported

Autonomous AI Workforce: Fully autonomous, fully scalable AI workforce that works while you sleep, with the ability to use logic and make intelligent decisions within each automation.

Supported

Automates Complex Workflows: Automates complex workflows in Healthcare, Customer Support, Finance, and Insurance.

Supported

Enhances Apps: Enhances your apps with Insurance Inquiries, Eligibility Verification, Prior Authorization, and Claims Management.

Supported

Automated Testing & Compliance: Daily automated testing, automation logs, adapts to changes on apps, in-product error handling, SOC2 & HIPAA Compliant.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Ease of Use

Strongly positive
+1

Reliability and Performance

Neutral
+0

Magical reviews

We've summarised 74 Magical reviews (Magical G2 reviews) and summarised the main points below.

Pros of Magical
  • Easy to use and saves time on repetitive tasks.
  • Seamless integration with Zendesk and other platforms.
  • Excellent for creating shortcuts and templates for customer support.
  • AI-powered empathetic replies are helpful in de-escalating customer interactions.
  • Useful for transferring data between apps, like scraping LinkedIn leads into Google Sheets.
Cons of Magical
  • Occasional delays in template entry, skipping phrases.
  • Automatic plugin activation can be intrusive.
  • Limited free access limits usability for small businesses.
  • Debugging errors can be challenging.
  • Lack of organization features for team shortcuts.
  • Transfer and variable features can be clunky and ineffective on some web pages.

Magical pricing

The commentary is based on 3 reviews from Magical G2 reviews.

We find that users appreciate Magical's free features and time-saving automation. Some users would like to see an increased free-tier limit. Overall, the consensus is that Magical offers great value.

Users sentiment

Neutral
+0

See the Magical pricing page.


Magical alternatives

  • Logo of Bardeen
    Bardeen
    Automate workflows between apps, saving you time and clicks.
    Read more
  • Logo of Text Blaze
    Text Blaze
    Automate typing with shortcuts, templates, and dynamic forms.
    Read more
  • Logo of Raycast
    Raycast
    Blazing-fast launcher, automates tasks, boosts Mac productivity.
    Read more
  • Logo of Microsoft Power Automate
    Microsoft Power Automate
    Simplifies automation across apps with AI, no coding needed.
    Read more
  • Logo of Remail.ai
    Remail.ai
    AI email assistant for faster replies and scheduling.
    Read more
  • Logo of Frame
    Frame
    Streamlines workflows, boosts team collaboration, and unlocks AI-powered insights.
    Read more

Magical FAQ

  • What is Magical and what does Magical do?

    Magical is a free AI-powered productivity tool designed to automate repetitive tasks such as messaging and data entry. It works as a browser extension, allowing users to create shortcuts, transfer data between apps, and personalize messages. We find that it's especially helpful for teams looking to improve efficiency in tasks like customer support and sales outreach.

  • How does Magical integrate with other tools?

    We find that Magical works as a browser extension, eliminating the need for complex integrations. It seamlessly transfers data between apps, creates personalized messages across websites, and allows for easy shortcut sharing within teams.

  • What the main competitors of Magical?

    We find that Magical's main competitors are Text Blaze, Bardeen, FlyMSG, Formstack, TextExpander, and Raycast. These tools offer similar features, such as text expansion, workflow automation, and form creation.

  • Is Magical legit?

    We find that Magical is a legitimate productivity tool. It receives positive reviews for its ease of use and time-saving automation features. However, some users have reported occasional performance issues and intrusive plugin activation.

  • How much does Magical cost?

    Magical does not publicly share pricing details. To get pricing information, you'll need to contact their sales team and request a demo.

  • Is Magical customer service good?

    We find that users are generally happy with Magical's customer service. They describe the support team as responsive and helpful, even offering personalized assistance. One user even mentioned a helpful call with a co-founder regarding the tool's features.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.