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Omnisend description
Omnisend is an email and SMS marketing platform designed for ecommerce businesses of all sizes. It helps you grow your online sales with automated emails and texts, pre-built templates, and easy integration with popular ecommerce platforms. Omnisend enables targeted messaging based on customer behavior, and offers 24/7 support.
Who is Omnisend best for
We find that Omnisend is a solid platform for e-commerce businesses of any size looking to scale their sales through email and SMS marketing. Users particularly appreciate its user-friendly setup and seamless integration with platforms like Shopify. The customizable templates and pre-built automation workflows also make it easy to create targeted customer journeys.
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For small to medium-sized e-commerce businesses aiming to boost sales through targeted email and SMS marketing campaigns.
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Ideally suited for the e-commerce industry, offering tools to automate marketing and enhance customer communication.
Omnisend features
Supported Email Templates: Omnisend offers a library of email templates that makes it easy to create professional, stunning emails without any coding. Users can easily customize the emails to fit their brand, add products & dynamic discount codes, and save them as presets for their next campaigns. |
Supported Drag & Drop Email Builder: Omnisend provides a drag-and-drop email builder that allows users to create visually appealing emails without any coding. This feature simplifies the email design process, making it accessible to users of all skill levels. |
Supported Dynamic Discount Codes: Omnisend allows users to create dynamic discount codes to incentivize purchases. These codes can be easily added to email campaigns and customized to meet specific marketing goals. |
Supported Pre-built Automation Workflows: Omnisend offers pre-built automation workflows to help users automate their marketing efforts. These workflows are designed to streamline common marketing tasks and improve efficiency. |
Supported SMS Messaging: Omnisend enables users to send SMS messages to their customers, allowing for direct and immediate communication. This feature is useful for sending alerts, promotions, and other time-sensitive information. |
Supported Segmentation: Omnisend allows users to create segments based on their customer data. These segments can be used to target specific groups of customers with tailored marketing messages, increasing the effectiveness of campaigns. |
Supported Integrations: Omnisend offers a variety of integrations with other e-commerce platforms and marketing tools, allowing users to connect their existing systems and streamline their workflows. These integrations include Shopify, WooCommerce, and others. |
Supported Analytics and Reporting: Omnisend provides users with detailed analytics and reporting tools to track the performance of their marketing campaigns. This data helps users understand what's working and what's not, allowing them to optimize their strategies for better results. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Omnisend reviews
We've summarised 939 Omnisend reviews (Omnisend TrustPilot reviews and Omnisend G2 reviews) and summarised the main points below.
- Easy-to-use email and SMS setup.
- Seamless integration with popular ecommerce platforms like Shopify.
- Customizable email templates and automation workflows.
- Pre-built automation workflows for various customer journeys.
- Helpful and responsive customer support, available 24/7.
- Slow customer support response times.
- Confusing user interface and help guide.
- Lacks an option for overall data report across multiple stores.
- Review card for Shopify lacks efficiency and customization.
- Inaccurate sales tracking, sometimes including failed payments as completed.
Omnisend pricing
The commentary is based on 112 reviews from Omnisend G2 reviews and Omnisend TrustPilot reviews.
We find Omnisend's pricing to be generally well-received, with many users highlighting its affordability, especially compared to competitors like Klaviyo and Mailchimp. Some find the pricing structure a bit confusing and express concern about costs scaling with usage, particularly for SMS. The free plan is appreciated, though its limitations are noted.
Users sentiment
See the Omnisend pricing page.
Omnisend alternatives
Omnisend FAQ
We find Omnisend to be a helpful email and SMS marketing platform designed for ecommerce businesses. It offers automated messaging, pre-built templates, and easy integration with popular ecommerce platforms. In our experience, this allows for targeted campaigns based on customer behavior.
What is Omnisend and what does Omnisend do?
We find Omnisend to be a helpful email and SMS marketing platform designed for ecommerce businesses. It offers automated messaging, pre-built templates, and easy integration with popular ecommerce platforms. In our experience, this allows for targeted campaigns based on customer behavior.
We find Omnisend integrates with various e-commerce platforms and marketing tools, including Shopify and WooCommerce. This allows users to connect their existing systems and streamline their workflows. More specific integrations are not listed in the available data.
How does Omnisend integrate with other tools?
We find Omnisend integrates with various e-commerce platforms and marketing tools, including Shopify and WooCommerce. This allows users to connect their existing systems and streamline their workflows. More specific integrations are not listed in the available data.
We find that Omnisend's main competitors are Campaign Monitor Commerce, Attentive, Brevo Marketing Platform, and Flowio. These platforms offer similar email and SMS marketing automation solutions for e-commerce businesses.
What the main competitors of Omnisend?
We find that Omnisend's main competitors are Campaign Monitor Commerce, Attentive, Brevo Marketing Platform, and Flowio. These platforms offer similar email and SMS marketing automation solutions for e-commerce businesses.
We find Omnisend to be a legitimate email and SMS marketing platform. While user reviews highlight some issues with customer support and reporting, many appreciate its ease of use and ecommerce integrations. We recommend doing further research to see if it fits your specific needs.
Is Omnisend legit?
We find Omnisend to be a legitimate email and SMS marketing platform. While user reviews highlight some issues with customer support and reporting, many appreciate its ease of use and ecommerce integrations. We recommend doing further research to see if it fits your specific needs.
Omnisend offers a free plan. Paid plans start at $16/month for the Standard plan, $39/month for the Pro plan, and custom pricing for the Enterprise plan. There is no information available about pricing for add-ons.
How much does Omnisend cost?
Omnisend offers a free plan. Paid plans start at $16/month for the Standard plan, $39/month for the Pro plan, and custom pricing for the Enterprise plan. There is no information available about pricing for add-ons.
Based on user reviews, Omnisend's customer service receives mixed feedback. While many users praise the helpfulness and responsiveness of the support team, others have experienced slow response times or difficulty getting issues resolved. Some users mention helpful interactions, while others report unhelpful canned responses.
Is Omnisend customer service good?
Based on user reviews, Omnisend's customer service receives mixed feedback. While many users praise the helpfulness and responsiveness of the support team, others have experienced slow response times or difficulty getting issues resolved. Some users mention helpful interactions, while others report unhelpful canned responses.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.