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Owler

Website LinkedIn

Last updated on

Company health

Employee growth
2% decrease in the last year
Web traffic
8% decrease in the last quarter
Financing
March 2020 - $31M

Ratings

G2
4.3/5
(480)
Glassdoor
3.9/5
(80)

Owler description

Owler is a business insights platform used by over 5 million professionals. It provides data on over 15 million private and public companies, including their competitors, recent news, and funding rounds. You can use Owler to research prospective clients, track competitor activity, and stay informed about industry trends. Owler offers a free basic plan and a paid "Pro" plan with additional features for in-depth analysis.


Who is Owler best for

Owler is a business insights platform ideal for professionals researching clients, tracking competitors, and staying current on industry trends. Users praise Owler's comprehensive data and competitor tracking features. However, some find the interface less intuitive and data quality inconsistent for smaller companies. Consider Owler if your business needs in-depth competitor analysis and market insights.

  • Best fit for small, medium, and large businesses.

  • Ideal for Finance, Software, and Professional Services.


Owler features

Supported

Owler allows tracking competitors by industry for strategic decisions.

Supported

Owler provides real-time alerts, daily snapshots, and a news feed for staying updated on company news.

Supported

Owler supports competitive analysis with detailed research, competitor profiles, and real-time intelligence.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.14

Customer Service

Strongly negative
-1

Ease of Use

Rather positive
+0.68

Reliability and Performance

Rather positive
+0.33

Scalability

Strongly negative
-1

Owler reviews

We've summarised 481 Owler reviews (Owler TrustPilot reviews and Owler G2 reviews) and summarised the main points below.

Pros of Owler
  • Provides a wealth of data for company research
  • Useful for tracking competitor activity and industry trends
  • Regularly updated with company news and financial information
  • Offers insights into competitor landscapes and comparisons
Cons of Owler
  • User interface could be more intuitive and user-friendly
  • Inaccurate or incomplete data for some companies, especially smaller businesses
  • Limited value in free version; paywalls for key features
  • Repetitive or irrelevant content in email notifications

Owler pricing

The commentary is based on 95 reviews from Owler G2 reviews.

Owler offers a free Community plan and a paid Pro plan. The Enterprise plan requires contacting sales for custom pricing.

Users sentiment

Rather negative
-0.33

See the Owler pricing page.

  • Owler has a free plan.

  • Owler has a free trial.

Community
Free

Follow up to 5 companies. Standard search features. Access 1 company profile per month. Receive 1 Owler daily snapshot per month. Receive 1 Instant Insight per month.

Pro
$39 per user/month

Follow and Access unlimited companies. Receive Owler Daily Snapshots and Instant Insights. Discover and follow direct and indirect competitors (competitor graph). Access Advanced search and filtering features. Create unlimited custom lists for your key accounts. Owler Google Chrome Extension.

Enterprise
Custom

Includes everything in Pro, and more: Firmographics API, Competitor API, News & Key Events API, Marketo Integration, CRM Integration, Owler Google Chrome Extension.


Owler alternatives

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    PredictLeads
    Find your next B2B customer with AI-powered lead predictions.
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  • Logo of ZoomInfo Sales
    ZoomInfo Sales
    Find, reach, and close more deals with accurate B2B data.
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  • Logo of LinkedIn Sales Navigator
    LinkedIn Sales Navigator
    Find, target, and connect with the right prospects on LinkedIn.
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  • Logo of Contify
    Contify
    AI-powered market and competitive intelligence for smarter decisions.
    Read more
  • Logo of Crayon
    Crayon
    Competitive intelligence platform. Track, analyze, and beat your rivals.
    Read more

Owler FAQ

  • What is Owler and what does Owler do?

    Owler is a business insights platform providing data on over 15 million companies. It helps professionals track competitors, research prospects, and stay informed on industry trends. Features include competitor monitoring, company news updates, and competitive analysis. It offers both free and paid plans.

  • How does Owler integrate with other tools?

    There is no information available about Owler's direct integrations with other tools. However, the Enterprise plan may offer integrations and APIs, suggesting potential for custom integrations. Contact Owler directly for details regarding specific integration capabilities.

  • What the main competitors of Owler?

    Alternatives to Owler include Crunchbase, HubSpot Marketing Hub, and Salesloft. These competitors offer similar features such as competitor monitoring, company news, and competitive analysis. Some users find these alternatives offer a more intuitive interface and more accurate data.

  • Is Owler legit?

    Yes, Owler is a legitimate business insights platform. It's used by millions of professionals for competitor analysis and industry trend tracking. However, some users have reported issues with data accuracy for smaller companies and the user interface.

  • How much does Owler cost?

    Owler offers a free Community plan, a Pro plan at $468 per year, and a custom-priced Enterprise plan. The Pro plan is worth it for users with business intelligence needs, while the free plan suits occasional research. Contact Owler for Enterprise pricing.

  • Is Owler customer service good?

    Owler's customer service receives negative feedback. Users report slow response times and unanswered inquiries regarding support tickets. While some users praise Owler's responsiveness, others have experienced difficulties getting issues resolved promptly.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.