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SegmentStream description
SegmentStream is an AI-driven marketing analytics platform designed to help mid-sized and larger businesses make better decisions about their marketing budget. It offers a more reliable way to understand the true return on investment of your marketing efforts than traditional methods. The platform gathers all your marketing data in one place and uses AI to analyze its effectiveness. This allows SegmentStream to provide specific recommendations for optimizing your budget allocation across different digital channels.
Who is SegmentStream best for
SegmentStream is an AI-powered marketing analytics platform ideal for mid-sized to larger businesses seeking to optimize their marketing ROI. Users praise its real-time analytics, ease of integration, and AI-driven attribution model. However, some find the interface slow and the platform's terminology confusing. SegmentStream excels at providing data-driven insights for better budget allocation across digital channels.
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Best fit for medium-sized businesses seeking to optimize marketing ROI.
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Suitable for businesses heavily reliant on digital marketing and advertising.
SegmentStream features
Supported SegmentStream allows creating custom reports to fit specific needs. |
Supported SegmentStream automates marketing reports and dashboards, simplifying performance analysis. |
Supported SegmentStream uses machine learning to predict marketing actions that will lead to conversions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
SegmentStream reviews
We've summarised 24 SegmentStream reviews (SegmentStream G2 reviews) and summarised the main points below.
- Exceptional customer support and quick response times.
- Provides real-time analytics and insights into customer behavior.
- Easy to integrate with other systems.
- The AI-driven attribution model provides a more accurate understanding of marketing ROI than traditional methods.
- Helps optimize marketing budget allocation across different channels.
- User-friendly interface and easy to use.
- Offers valuable data insights and improves decision-making.
- Allows for better understanding of upper-funnel marketing efforts.
- Provides useful insights per channel, especially for paid social.
- Portfolio optimization feature aids in forecasting and budget allocation.
- The interface can be slow to load.
- The most unique features rely on click/site visit data, making their no-click MMM solution less impressive.
- Limited visualization tools for explaining the model and getting stakeholder buy-in.
- Some find the platform lexicon confusing and difficult to understand for new users.
- Limited filtering options by specific metrics.
- The product can be complex and difficult for non-technical stakeholders to grasp.
- New features are announced via email instead of a client meeting, which would be more informative.
- Lack of a dedicated test environment for new machine learning solutions.
- Reporting tool needs more flexibility and customization options.
SegmentStream pricing
The commentary is based on 6 reviews from SegmentStream G2 reviews.
SegmentStream offers special terms for Digital Agencies.
Users sentiment
See the SegmentStream pricing page.
Incremental AI-powered MTA based on clicks and impressions, Cross-channel incremental ad ROAS reporting, Unlimited executive dashboards for quick insights, Ability to store all data in own Data Warehouse, 24/7 automated campaign monitoring. Unlimited customer success onboarding sessions, Quarterly performance review with our expert, Email support. GDPR compliance, 99.5% uptime SLA.
All Measure features, plus: Revenue and ROAS forecasting based on ad spend, Optimal spend thresholds to prevent diminishing returns, AI-powered recommendations and scenarios simulation, Automated cross-channel budget allocation, 24/7 analytics insights adoption monitoring.
All Measure & Optimize features, plus: CRM and offline conversions integration, Advanced attribution calibration using geo-lift incrementality tests, Custom integrations (Adobe Analytics, Snowplow, Segment, etc.), Predictive Lead Scoring, AI-Powered Customer LTV Scoring, Scored conversions export to ad platforms. Dedicated Slack сhannel, Dedicated сustomer success manager, Strategic consulting (up to 12 sessions per year), Custom optimization plan and monthly performance review. Custom procurement process & MSA, SOC-2 & additional security assessment, Business insurance, 99.9% uptime SLA.
SegmentStream alternatives
SegmentStream FAQ
SegmentStream is an AI-powered marketing analytics platform for mid-sized and larger businesses. It collects marketing data, analyzes its effectiveness using AI, and offers recommendations for budget optimization across digital channels, providing a clearer understanding of marketing ROI.
What is SegmentStream and what does SegmentStream do?
SegmentStream is an AI-powered marketing analytics platform for mid-sized and larger businesses. It collects marketing data, analyzes its effectiveness using AI, and offers recommendations for budget optimization across digital channels, providing a clearer understanding of marketing ROI.
SegmentStream integrates with various data sources, including advertising platforms, CRM systems, and analytics tools. This allows for comprehensive data collection and analysis, enabling businesses to gain a holistic view of their marketing performance. It also offers API access.
How does SegmentStream integrate with other tools?
SegmentStream integrates with various data sources, including advertising platforms, CRM systems, and analytics tools. This allows for comprehensive data collection and analysis, enabling businesses to gain a holistic view of their marketing performance. It also offers API access.
Alternatives to SegmentStream include HubSpot Marketing Hub, Segment, and Billy Grace. These platforms offer similar functionalities such as marketing automation, analytics, and AI-driven optimization. For customer data management, Segment is a strong competitor.
What the main competitors of SegmentStream?
Alternatives to SegmentStream include HubSpot Marketing Hub, Segment, and Billy Grace. These platforms offer similar functionalities such as marketing automation, analytics, and AI-driven optimization. For customer data management, Segment is a strong competitor.
Yes, SegmentStream is a legitimate AI-driven marketing analytics platform. User reviews praise its customer support and insightful analytics for optimizing marketing ROI. However, some users find the interface slow and the platform complex.
Is SegmentStream legit?
Yes, SegmentStream is a legitimate AI-driven marketing analytics platform. User reviews praise its customer support and insightful analytics for optimizing marketing ROI. However, some users find the interface slow and the platform complex.
I cannot find pricing details for SegmentStream. Contact SegmentStream directly to obtain current product pricing for their customer data platform.
How much does SegmentStream cost?
I cannot find pricing details for SegmentStream. Contact SegmentStream directly to obtain current product pricing for their customer data platform.
SegmentStream's customer service is highly regarded by users, who praise the team's responsiveness, helpfulness, and proactive support. Users appreciate the quick responses to inquiries and the personalized assistance they receive. While the platform itself can sometimes be challenging to understand, the support team readily provides guidance and clarification.
Is SegmentStream customer service good?
SegmentStream's customer service is highly regarded by users, who praise the team's responsiveness, helpfulness, and proactive support. Users appreciate the quick responses to inquiries and the personalized assistance they receive. While the platform itself can sometimes be challenging to understand, the support team readily provides guidance and clarification.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.