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Skai description
Skai is an online advertising platform that helps large brands and agencies manage their marketing campaigns across multiple channels. It brings together data from search engines, social media, retail websites, and app stores, letting users track performance and optimize spending in one place. Skai uses AI to identify trends and opportunities, aiming to help marketers make smarter decisions about their campaigns.
Who is Skai best for
Skai is an advertising platform tailored for brands and agencies handling extensive marketing campaigns across diverse channels. We've noticed users appreciate its intuitive interface and robust budget management. Keep in mind that some users have reported occasional glitches and delays in reflecting campaign data, so it's best for organizations that can accommodate this.
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We find Skai is a great fit for medium to large organizations looking to streamline multi-channel marketing campaigns.
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Skai's versatile platform caters to various industries seeking streamlined, AI-driven marketing across multiple channels.
Skai features
Supported Omnichannel demand-side platform: Skai is an Omnichannel demand-side platform for commerce media. It consolidates over 100 publishers and retail media networks into a single platform. |
Supported AI-powered media program activation: Skai has AI-powered capabilities for effective and efficient activation of media programs across search, social, and retail media. |
Supported AI identifies investment opportunities: Skai's AI identifies investment opportunities across media programs and makes decisions about budget allocation. |
Supported Celeste AI GenAI marketing agent: Celeste AI: GenAI marketing agent streamlines decision-making, maximizes performance, and uncovers new growth opportunities across all channels. |
Supported DSP Reporting Dashboard: The DSP Reporting Dashboard identifies low performance in campaigns, helping users optimize their advertising efforts. |
Supported Consolidates 100+ publishers: Skai consolidates over 100 publishers and retail media networks into a single platform, providing a comprehensive view of the advertising landscape. |
Supported Celeste AI streamlines decision-making: Skai's AI offering, Celeste, streamlines decision-making, maximizes performance, and uncovers new growth opportunities across all channels, providing a competitive edge in the market. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Skai reviews
We've summarised 296 Skai reviews (Skai G2 reviews) and summarised the main points below.
- Skai’s user interface is intuitive and easy to use.
- The customer support is excellent.
- Bulk editing features save time and simplify campaign management.
- Skai’s budget management tools are highly effective.
- Skai provides insightful reporting that helps optimize campaigns.
- Skai can be glitchy at times and doesn’t always reflect lead counts or conversion events accurately.
- New campaigns can take several days to appear in Skai.
- Some workflows, such as automated actions, are a little limited in functionality.
- The platform can be slow.
- Some changes in the system can cause overspending.
Skai pricing
The commentary is based on 12 reviews from Skai G2 reviews.
We find that Skai's pricing is a common concern. Some users find it expensive or prohibitive, especially considering the perceived value compared to free platform tools. However, others feel it's justified by the time savings and ROI improvements from features like automated bidding and bulk actions.
See the Skai pricing page.
Access to best-in-class automation & optimization capabilities, online training resources, and help center. Includes access to 100+ publishers.
All Standard benefits, plus Competitive Insights, Search Term Analysis, and dedicated client success support.
All Advanced benefits, plus an expanded set of read-only publishers, customizable audits & QA capabilities, and expanded customer journey intelligence.
All Enterprise benefits, plus incrementality testing, white glove onboarding and client success, and custom solution development.
A custom pricing solution for businesses with over $35M annual ad spend.
Skai alternatives
Skai FAQ
We find Skai to be a powerful advertising platform ideal for large brands and agencies. It manages campaigns across various channels like search, social media, and retail sites, using AI to optimize budgets and identify new opportunities. We especially like its consolidated approach, bringing over 100 publishers into a single platform.
What is Skai and what does Skai do?
We find Skai to be a powerful advertising platform ideal for large brands and agencies. It manages campaigns across various channels like search, social media, and retail sites, using AI to optimize budgets and identify new opportunities. We especially like its consolidated approach, bringing over 100 publishers into a single platform.
We find that Skai integrates with a wide range of publishers and retail media networks, exceeding 100 platforms. It also connects with various search engines, social media platforms, retail websites, and app stores. This allows for comprehensive campaign management and data analysis within a single interface.
How does Skai integrate with other tools?
We find that Skai integrates with a wide range of publishers and retail media networks, exceeding 100 platforms. It also connects with various search engines, social media platforms, retail websites, and app stores. This allows for comprehensive campaign management and data analysis within a single interface.
We find that Smartly.io, Zitcha, IntelligenceNode, Bing Ads, AdEspresso by Hootsuite, and Sizmek DSP are often considered alternatives to Skai. They offer similar functionalities in advertising and campaign management, catering to various needs and budgets.
What the main competitors of Skai?
We find that Smartly.io, Zitcha, IntelligenceNode, Bing Ads, AdEspresso by Hootsuite, and Sizmek DSP are often considered alternatives to Skai. They offer similar functionalities in advertising and campaign management, catering to various needs and budgets.
Yes, Skai is a legitimate advertising platform used by many large brands and agencies. We find that users generally have a positive experience with its features and customer support. However, be aware of occasional glitches and potential slowdowns reported by some users.
Is Skai legit?
Yes, Skai is a legitimate advertising platform used by many large brands and agencies. We find that users generally have a positive experience with its features and customer support. However, be aware of occasional glitches and potential slowdowns reported by some users.
Skai's pricing tiers are based on annual ad spend. Standard is $95k/year (up to $4M spend), Advanced is $230k/year (up to $10M spend), Enterprise is $420k/year (up to $20M spend), and Enterprise Premier is $630k/year (up to $35M spend). Enterprise Premier+ offers custom pricing for spends over $35M.
How much does Skai cost?
Skai's pricing tiers are based on annual ad spend. Standard is $95k/year (up to $4M spend), Advanced is $230k/year (up to $10M spend), Enterprise is $420k/year (up to $20M spend), and Enterprise Premier is $630k/year (up to $35M spend). Enterprise Premier+ offers custom pricing for spends over $35M.
We find that Skai's customer service is generally viewed positively. Users frequently praise the helpfulness and responsiveness of the support team, highlighting their proactive approach and willingness to assist with problem-solving and product updates.
Is Skai customer service good?
We find that Skai's customer service is generally viewed positively. Users frequently praise the helpfulness and responsiveness of the support team, highlighting their proactive approach and willingness to assist with problem-solving and product updates.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.