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Snowplow description
Snowplow is a data infrastructure platform that helps businesses understand customer behavior. It allows companies to collect, organize, and analyze customer data from websites, apps, and other sources. Snowplow is highly customizable, letting you track specific customer actions. It prioritizes data security and integrates with existing data storage solutions. This allows businesses to use their data for marketing, product development, and other purposes.
Who is Snowplow best for
Snowplow is a customizable data infrastructure platform for data-driven companies seeking in-depth customer behavior analysis. Users love the granular data collection and control over their data. However, some find the setup complex and technical expertise is needed. Best for medium to large enterprises in software, media, and retail.
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Best for medium to large enterprises (101+ employees) seeking advanced data infrastructure.
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Ideal for data-driven industries like software, media, and retail, requiring in-depth customer behavior analysis.
Snowplow features
Supported Snowplow allows businesses to collect, organize, and analyze customer data from websites, apps, and other sources. |
Supported Snowplow is highly customizable, letting you track specific customer actions. |
Supported Snowplow prioritizes data security and integrates with existing data storage solutions. |
Supported Snowplow supports real-time data processing and streaming to various destinations. |
Supported Snowplow offers pre-built data applications and out-of-the-box data models for various use cases. |
Supported Snowplow allows for real-time data enrichment from various sources, including custom ones. |
Supported Snowplow provides built-in identity resolution and customer journey stitching capabilities. |
Snowplow reviews
We've summarised 31 Snowplow reviews (Snowplow G2 reviews) and summarised the main points below.
- Highly customizable tracking, enabling granular data collection and analysis.
- Provides complete control and ownership of data.
- Excellent and responsive customer support.
- Open-source platform offering flexibility and cost-effectiveness.
- Robust and scalable infrastructure suitable for large data volumes.
- Steep learning curve for setup and usage, requires significant technical expertise.
- Limited out-of-the-box reporting capabilities, necessitates custom solutions or integrations.
- Managing the infrastructure can be complex and resource-intensive.
- Lack of seamless integration with certain advertising platforms like Google Ads.
Snowplow pricing
See the Snowplow pricing page.
Snowplow alternatives
Snowplow FAQ
Snowplow is a customizable data infrastructure platform for collecting, processing, and analyzing customer behavioral data from various sources. It offers real-time data streaming, pre-built models, and robust security, empowering data-driven companies to gain valuable insights for marketing and product development.
What is Snowplow and what does Snowplow do?
Snowplow is a customizable data infrastructure platform for collecting, processing, and analyzing customer behavioral data from various sources. It offers real-time data streaming, pre-built models, and robust security, empowering data-driven companies to gain valuable insights for marketing and product development.
Snowplow integrates with existing data storage solutions and supports real-time data streaming to various destinations. It offers pre-built data models and applications for different use cases, and allows real-time data enrichment from various sources.
How does Snowplow integrate with other tools?
Snowplow integrates with existing data storage solutions and supports real-time data streaming to various destinations. It offers pre-built data models and applications for different use cases, and allows real-time data enrichment from various sources.
Top Snowplow competitors include Blastpoint, Syntasa, Lemnisk, Oracle Infinity, and LayerFive. These alternatives offer similar data-driven marketing and customer experience personalization features.
What the main competitors of Snowplow?
Top Snowplow competitors include Blastpoint, Syntasa, Lemnisk, Oracle Infinity, and LayerFive. These alternatives offer similar data-driven marketing and customer experience personalization features.
Yes, Snowplow is a legitimate and safe data infrastructure platform. It's known for its customizable tracking and robust data security. While it has a steeper learning curve, users praise its flexibility and control over their data. G2 rates Snowplow 4.6 out of 5 stars based on user reviews.
Is Snowplow legit?
Yes, Snowplow is a legitimate and safe data infrastructure platform. It's known for its customizable tracking and robust data security. While it has a steeper learning curve, users praise its flexibility and control over their data. G2 rates Snowplow 4.6 out of 5 stars based on user reviews.
Snowplow's pricing information is not publicly available. Contact their sales team to determine if Snowplow and its features are worth the investment for your specific needs. Consider discussing potential free trials.
How much does Snowplow cost?
Snowplow's pricing information is not publicly available. Contact their sales team to determine if Snowplow and its features are worth the investment for your specific needs. Consider discussing potential free trials.
Based on the reviews, Snowplow's customer service is highly regarded. Users praise the knowledgeable support engineers and their fast responses, describing the support as "superb" and "amazing". While one user mentions occasional timezone related delays, overall the sentiment towards customer service is positive.
Is Snowplow customer service good?
Based on the reviews, Snowplow's customer service is highly regarded. Users praise the knowledgeable support engineers and their fast responses, describing the support as "superb" and "amazing". While one user mentions occasional timezone related delays, overall the sentiment towards customer service is positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.