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SpringServe

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Last updated on

Company health

Employee growth
4% increase in the last year
Web traffic
73% increase in the last quarter
Financing
August 2023 - $940M

Ratings

G2
4.8/5
(4)
Glassdoor
3.6/5
(100)

SpringServe description

SpringServe, now part of Magnite, is a video ad serving platform for publishers. It helps media owners sell their video advertising space to brands and media buyers, primarily focusing on streaming, online video, and display formats. They emphasize global reach, comprehensive format support, and a commitment to privacy and transparency.


Who is SpringServe best for

SpringServe, now part of Magnite, empowers media owners to efficiently manage and sell their video ad inventory. Designed for publishers focused on streaming and online video, SpringServe offers robust features like private marketplaces (PMPs) and header bidding. It streamlines demand facilitation and audience management, maximizing revenue potential.

  • Best for medium to large businesses (100+ employees), especially large enterprises.

  • Ideal for publishers and advertisers in online video, streaming, and CTV.


SpringServe features

Supported

SpringServe's primary function is to serve video ads, supporting various formats and delivery methods.

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SpringServe helps publishers connect with various demand sources to maximize revenue opportunities.

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SpringServe offers a dedicated platform for managing PMPs, allowing publishers to control and analyze their private deals.

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SpringServe's Prebid wrapper solution simplifies header bidding integration and management.

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SpringServe enables publishers to access and manage inventory across different screens and formats.

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SpringServe provides tools for audience curation, activation, and management to enhance targeting and campaign effectiveness.

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SpringServe focuses on CTV and OTT ad delivery, providing specialized tools for this growing market segment.


SpringServe alternatives

  • Logo of Google Ad Manager
    Google Ad Manager
    Monetize your website or app, simply manage ads, maximize revenue.
    Read more
  • Logo of MNTN Performance TV
    MNTN Performance TV
    TV advertising, simplified. Target precisely, measure impact, maximize ROI.
    Read more
  • Logo of Unruly
    Unruly
    Brand-safe video ads reaching the right audience through premium sites.
    Read more
  • Logo of Genesis SSP
    Genesis SSP
    Optimizes video ad revenue for publishers through smart ad selection.
    Read more
  • Logo of NitroPay
    NitroPay
    Boost ad revenue with data-driven insights and managed services.
    Read more
  • Logo of Broadstreet
    Broadstreet
    Easy ad management for local publishers, boosting direct sales.
    Read more

SpringServe FAQ

  • What is SpringServe and what does SpringServe do?

    SpringServe, a Magnite company, is a video ad serving platform designed for publishers. It connects media owners with advertisers, facilitating the buying and selling of video ad space across various formats, including streaming, online video, and display. It prioritizes global reach, diverse format support, and transparent, privacy-focused practices.

  • How does SpringServe integrate with other tools?

    SpringServe, now part of Magnite, integrates with various demand sources, including private marketplaces (PMPs) and header bidding solutions through Prebid. It also offers audience management tools for enhanced targeting and campaign effectiveness. This allows publishers to maximize revenue and streamline their video ad operations.

  • What the main competitors of SpringServe?

    Top alternatives to SpringServe include Google Ad Manager, Genesis SSP, and FreeWheel. These platforms offer similar video ad serving capabilities for publishers seeking to maximize revenue and manage their inventory effectively.

  • Is SpringServe legit?

    Yes, SpringServe, now part of Magnite, is a legitimate video ad serving platform. It's safe and used by many publishers to manage and sell their video ad inventory. They are known for their focus on streaming and online video, offering features like private marketplaces and header bidding.

  • How much does SpringServe cost?

    SpringServe doesn't publicly disclose its pricing. Contact their sales team to obtain a customized quote based on your specific needs and requirements. Consider exploring alternative ad servers if budget is a primary concern.

  • Is SpringServe customer service good?

    Users praise SpringServe's smooth onboarding and excellent customer service. They also highlight the platform's seamless ad business operations, combining direct and programmatic campaigns effectively. Currently, there aren't any negative reviews about their customer service.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.