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Logo of Trackier Mobile Marketing Platform

Trackier Mobile Marketing Platform

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Last updated on

Company health

Employee growth
25% increase in the last year
Web traffic
3% increase in the last quarter

Ratings

G2
4.8/5
(4)
Glassdoor
4.9/5
(33)

Trackier Mobile Marketing Platform description

Trackier Mobile Marketing Platform (now Apptrove) helps app owners understand and improve their marketing. It shows you which ads get people to install your app, how much those users are worth, and if there's any fake activity. This helps you spend your marketing budget more effectively. Trackier provides detailed reports on your campaigns and users, and can even stop fraudulent installs. They focus on mobile app marketing and work with businesses of all sizes across many industries.


Who is Trackier Mobile Marketing Platform best for

Apptrove (formerly Trackier) helps app developers and marketers optimize their marketing ROI. It tracks ad performance, analyzes user value, and detects fraudulent activity, enabling smarter budget allocation. Apptrove offers detailed campaign and user reports and actively prevents fraudulent installs. Primarily focused on mobile app marketing, it caters to various business sizes across diverse industries.

  • Best for medium to large businesses (101+ employees).

  • Ideally suited for Finance, E-commerce, and Transportation & Logistics.


Trackier Mobile Marketing Platform features

Supported

Trackier's Deep Linking feature enables refined user journeys from initial click to conversion.

Supported

Apptrove's iOS Attribution allows for clear tracking within the Apple ecosystem, enhancing your understanding of campaign performance.

Supported

The Audience Segmentation feature helps to target high-value users and suppress less promising ones while preserving data privacy.

Supported

Apptrove's Fraud Prevention boosts ROI by maintaining clean and accurate data, minimizing the impact of fraudulent installs.

Supported

Trackier's dedicated SKAdNetwork dashboard provides insights into every touchpoint from impression to install, along with real-time fraud and uninstall reporting.

Supported

Apptrove's multi-layered fraud detection system safeguards your data against a wide array of fraudulent activities, from duplicate installs to misattribution.


Trackier Mobile Marketing Platform pricing

The commentary is based on 1 reviews from Trackier Mobile Marketing Platform TrustPilot reviews.

Trackier's pricing is considered expensive relative to the value provided. Users have described it as "overpriced" given its performance issues, buggy platform, and inadequate support. There is no pricing information available on their website.

See the Trackier Mobile Marketing Platform pricing page.


Trackier Mobile Marketing Platform alternatives

  • Logo of Tenjin
    Tenjin
    Mobile marketing insights: track users, analyze ads, prevent fraud.
    Read more
  • Logo of MobileAction
    MobileAction
    App store optimization, market intelligence, and competitor insights.
    Read more
  • Logo of Kochava
    Kochava
    Measure, analyze, and optimize ad spend across all platforms.
    Read more
  • Logo of Apptrove
    Apptrove
    Mobile marketing analytics: track, analyze, and optimize user journeys.
    Read more
  • Logo of Start.io
    Start.io
    Monetize your app and acquire users through targeted in-app ads.
    Read more
  • Logo of Singular
    Singular
    Connects marketing data, reveals ROI, and stops ad fraud.
    Read more

Trackier Mobile Marketing Platform FAQ

  • What is Trackier Mobile Marketing Platform and what does Trackier Mobile Marketing Platform do?

    Trackier Mobile Marketing Platform (now Apptrove) helps app developers and marketers optimize their campaigns and understand user behavior. It provides attribution, fraud prevention, and analytics to measure ad performance, identify valuable users, and maximize ROI. Trackier offers detailed reporting and supports businesses of all sizes.

  • How does Trackier Mobile Marketing Platform integrate with other tools?

    Trackier integrates with various tools through features like deep linking for user journeys and SKAdNetwork for iOS attribution and fraud reporting. It also offers audience segmentation for targeted campaigns and comprehensive fraud prevention to ensure clean data.

  • What the main competitors of Trackier Mobile Marketing Platform?

    Top alternatives to Trackier (Apptrove) include Tenjin, MobileAction, Kochava, and Singular. These platforms offer similar functionalities such as mobile attribution, ad campaign tracking, fraud prevention, and marketing analytics. They cater to app developers and marketers seeking to optimize their app's performance and ROI.

  • Is Trackier Mobile Marketing Platform legit?

    Trackier Mobile Marketing Platform, now Apptrove, appears legitimate. It boasts a 4.8 rating on G2 and focuses on preventing fraudulent app installs, optimizing ad spend, and improving ROI. Several positive reviews and notable growth further suggest its legitimacy as a safe and effective marketing platform.

  • How much does Trackier Mobile Marketing Platform cost?

    I cannot find pricing details for Trackier Mobile Marketing Platform. Contact Trackier directly to discuss pricing and determine if the product's features are worth the investment for your mobile marketing needs.

  • Is Trackier Mobile Marketing Platform customer service good?

    Customer reviews on Trackier's customer service are mixed. While some praise the excellent customer experience and seamless implementation, others criticize the team's incompetence and unhelpful support, particularly regarding API documentation.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.