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WPML

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Company health

Employee growth
3% increase in the last year
Web traffic
22% decrease in the last quarter

Ratings

G2
3.5/5
(24)

WPML description

WPML is a plugin that makes your WordPress website multilingual. It works with most WordPress themes and plugins, letting you translate everything from blog posts to online stores. WPML stands out by offering AI-powered automatic translation, protecting your website code during translation, and providing a user-friendly editor. You can choose between manual or automatic translation and manage your translations with tools like a translation memory and glossary.


Who is WPML best for

WPML helps businesses create multilingual WordPress sites. While praised for its features and language support, users have reported bugs, unhelpful support, and incompatibility issues. Despite some negative feedback, many appreciate the user-friendly interface and extensive documentation. Ideal for medium to large companies in e-commerce or IT.

  • Best for medium-sized businesses (101-1000 employees), good for large enterprises, limited fit for small businesses.

  • Well-suited for E-commerce and Software/IT/Telecommunications industries.


WPML features

Supported

WPML allows translation of various content types, including posts, pages, and custom post types, facilitating website multilingualism.

Supported

WPML offers AI-powered automatic translation through WPML AI to translate content quickly and cost-effectively.

Supported

WPML's Advanced Translation Editor protects HTML markup during translation, ensuring the website's structure remains intact.

Supported

WPML offers a modern editor with features like side-by-side translation, automatic translation, HTML protection, and a clean user interface.

Supported

WPML's editor displays original and translated texts side-by-side for easier comparison and editing.

Supported

WPML includes translation memory functionality to leverage existing translations, reducing manual effort and maintaining consistency.

Supported

WPML allows creating and managing a glossary to ensure standardized terminology across translated content.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly negative
-1

Ease of Use

Strongly negative
-1

Reliability and Performance

Strongly negative
-1

Ease of Implementation

Strongly negative
-1

WPML reviews

We've summarised 42 WPML reviews (WPML TrustPilot reviews and WPML G2 reviews) and summarised the main points below.

Pros of WPML
  • Powerful translation features and extensive language support.
  • Easy integration with WordPress themes and most plugins.
  • User-friendly interface for translation management.
  • Excellent customer service for some users.
  • Comprehensive documentation and resources available.
Cons of WPML
  • Frequent bugs and breaking changes introduced by updates disrupt website functionality.
  • Support is unhelpful, often requesting users to reproduce bugs in a separate, clean WordPress installation.
  • Incompatibility with various plugins, especially RankMath, leads to site instability and SEO issues.
  • Complex and outdated design makes configuration and usage difficult, especially for non-coders.
  • Automatic translation is unreliable and prone to errors, with issues like incorrect language assignments.

WPML pricing

The commentary is based on 13 reviews from WPML G2 reviews and WPML TrustPilot reviews.

All plans include one year of support and updates, and a 30-day money-back guarantee. Automatic translation credits are available for purchase and are used with Google, DeepL, Azure, and WPML AI.

Users sentiment

Strongly negative
-1

See the WPML pricing page.

Multilingual Blog
€39 per website/year

The basic option for multilingual WordPress blogs. Includes standard translation controls for unlimited use.

Multilingual CMS
€99 per website/year

The complete solution for multilingual WordPress. Includes standard translation controls for unlimited use, advanced translation editor, 90,000 automatic translation credits, string translation, translation management, page builder support, menu translation, e-commerce support, full site editing support, and translation services integration.

Multilingual Agency
€199 per website/year

The complete solution for agencies building many multilingual websites. Includes standard translation controls for unlimited use, advanced translation editor, 180,000 automatic translation credits, string translation, translation management, page builder support, menu translation, e-commerce support, full site editing support, and translation services integration.


WPML alternatives

  • Logo of Weglot
    Weglot
    Translate your website instantly. No coding needed. Reach global customers.
    Read more
  • Logo of Localize
    Localize
    Translate your website and app, effortlessly reaching global markets.
    Read more
  • Logo of Smartcat
    Smartcat
    Connect with translators, manage projects, and automate localization.
    Read more
  • Logo of GlobalLink
    GlobalLink
    Streamlines translation and localization for global brands.
    Read more
  • Logo of Smartling
    Smartling
    Translates website and software content, globally, easily.
    Read more
  • Logo of WP Automatic Plugin
    WP Automatic Plugin
    Automates WordPress content creation from various sources.
    Read more

WPML FAQ

  • What is WPML and what does WPML do?

    WPML is a WordPress plugin enabling multilingual websites. It offers AI-powered translation, a user-friendly editor, and compatibility with most themes and plugins. You can translate various content, leveraging features like translation memory and a glossary for consistency.

  • How does WPML integrate with other tools?

    WPML integrates with most WordPress themes and plugins, enabling seamless multilingualism for various website elements. It leverages AI-powered automatic translation and offers a user-friendly editor for managing translations effectively.

  • What the main competitors of WPML?

    Top alternatives to WPML include Weglot, Localize, and Smartcat. Weglot and Localize focus on simplified website and app translation, while Smartcat offers a platform for managing translation projects and connecting with translators. Other options include Localazy, GlobalLink, and Smartling.

  • Is WPML legit?

    Yes, WPML is a legitimate WordPress plugin for multilingual websites. However, some users report bugs, and others find the customer support lacking. Consider these factors when deciding if WPML is safe for your needs.

  • How much does WPML cost?

    WPML pricing starts at €39 yearly for the Multilingual Blog plan. The Multilingual CMS plan is €99 per year, and the Multilingual Agency plan costs €199 annually. Is WPML worth it? Each plan offers different features for varying website needs.

  • Is WPML customer service good?

    WPML's customer service receives negative feedback. Users report unhelpful support and requests to reproduce bugs in clean installations, which is inconvenient. While some users mention excellent service, the overall sentiment leans towards dissatisfaction with support.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.