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YouTube Advertising

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Last updated on

Ratings

G2
4.6/5
(284)
Glassdoor
3.5/5
(2)

YouTube Advertising description

YouTube Advertising lets you put your message in front of billions of people watching videos on YouTube. You can target specific audiences based on their interests, demographics, and what they're watching. It's ideal for building brand awareness and driving traffic to your website. Measure success through views, clicks, and engagement with your ads.


Who is YouTube Advertising best for

YouTube Advertising is ideal for businesses and content creators aiming to reach a broad audience on YouTube. Leverage targeting options based on demographics, interests, and viewing habits to connect with potential customers. User reviews praise the extensive video library and ease of content sharing. However, some users find irrelevant and repetitive ads disruptive. Consider YouTube Advertising to boost brand visibility and drive traffic, leads, and sales.

  • Ideal for small, medium, and large businesses.

  • Strong fit for E-commerce, Retail, Consumer Goods, Manufacturing, Education, Real Estate & Construction, Media & Entertainment, Software/IT, Professional Services, and Non-profits.


YouTube Advertising features

Supported

Conversion tracking is supported through Google Ads.

Supported

YouTube Advertising provides metrics like watch time, play rate, and engagement metrics (likes, shares).

Supported

YouTube Advertising offers robust video analytics with metrics like views, watch time, and click-through rate.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Ease of Use

Rather positive
+0.33

YouTube Advertising reviews

We've summarised 283 YouTube Advertising reviews (YouTube Advertising G2 reviews) and summarised the main points below.

Pros of YouTube Advertising
  • Extensive video library with diverse content catering to various interests.
  • Easy content sharing across different platforms.
  • Simple video uploading process and channel management.
  • User-friendly interface and intuitive navigation.
Cons of YouTube Advertising
  • Irrelevant ads are common, impacting user experience.
  • Non-skippable ads disrupt video playback and frustrate viewers.
  • Repetitive ads and increasing ad frequency are a major annoyance.
  • Ad targeting accuracy needs improvement, leading to irrelevant ads.

YouTube Advertising alternatives

  • Logo of Google Ads
    Google Ads
    Reach customers searching, browsing, watching, discovering.
    Read more
  • Logo of Eskimi
    Eskimi
    Global ad platform reaching audiences with advanced targeting.
    Read more
  • Logo of Taboola
    Taboola
    Native ads distribute content, expanding reach and driving traffic.
    Read more
  • Logo of Amazon Video Ads
    Amazon Video Ads
    Engage shoppers with video ads across Amazon and beyond.
    Read more
  • Logo of Google Analytics 360
    Google Analytics 360
    Advanced analytics platform empowering data-driven decisions for enterprise.
    Read more
  • Logo of TikTok Ads
    TikTok Ads
    Short-form video ads reaching Gen Z and millennials on TikTok.
    Read more

YouTube Advertising FAQ

  • What is YouTube Advertising and what does YouTube Advertising do?

    YouTube Advertising is a platform that lets businesses and creators place video ads on YouTube to reach billions of viewers. Target audiences by demographics, interests, and viewing habits. It's effective for increasing brand visibility and driving website traffic. Track ad performance with metrics like views, clicks, and engagement.

  • How does YouTube Advertising integrate with other tools?

    YouTube Advertising integrates seamlessly with Google Ads for conversion tracking and campaign management. This integration streamlines workflows and provides a central hub for managing video ad campaigns alongside other Google Ads initiatives. It leverages Google's extensive network for targeting and reach.

  • What the main competitors of YouTube Advertising?

    Top YouTube Advertising competitors include Vimeo, Wistia, and PixabilityONE. Vimeo and Wistia offer video hosting and marketing tools, while PixabilityONE focuses on optimizing YouTube and Connected TV ad campaigns. These alternatives provide varied approaches to video marketing and advertising.

  • Is YouTube Advertising legit?

    Yes, YouTube Advertising is a legitimate advertising platform. It's a safe and effective way to reach a large audience, build brand awareness, and drive traffic to your website. However, be mindful of user complaints about ad frequency and relevance to ensure a positive user experience.

  • How much does YouTube Advertising cost?

    There is no pricing information available for YouTube Advertising. Contact YouTube for information on product pricing to see if the product is worth the cost.

  • Is YouTube Advertising customer service good?

    Customer reviews on YouTube Advertising's customer service are mixed. Some users report positive experiences with the support team resolving their issues, while others mention irrelevant and annoying calls. More information is needed to determine overall customer service quality.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.