Matt Bowers
Verified
Programmatic and LLM SEO Advisor // prev: Head of SEO at Zapier and Zillow, Mattb.rs
I've been building brands with organic search since 2010, starting with Zillow, and continuing with Zapier. Now I work with a handful of clients at a time in our constantly changing space. If you're interested in talking SEO or AI optimization, please reach out. The tools below are my go-to choices for building your SEO foundation.
Purchases may generate affiliate commissions, primarily benefiting the creator, with a small portion for Gralio.
Matt's SEO
Gralio captures how your team actually works, surfaces hidden inefficiencies, and builds AI automation grounded in real operational context — not assumptions. Learn how context graphs power real automation → | Free SOP template →
5 tools
Screaming Frog SEO Spider
"For the price, there's no better SEO tool. Find all your issues, easily, for less than $300 a year. As a bonus, because this runs locally, you can use it on your staging site before you launch your next update. For programmatic SEO changes, this is a must-have. Don't forget to switch it to database mode." - Matt Bowers
Finds website SEO problems so you can fix them.
Ahrefs
"I use this every day for keyword research. SEMRush is similar and also great. The competitive analysis features are particularly useful, and the recurring site audit feature has great usability." - Matt Bowers
SEO toolset for competitive analysis, keyword research, and rank tracking.
Coda
"I keep my to-do list, all my business planning and legal info in here to make it easy to find. I also host my very simple consulting website with Coda." - Matt Bowers
Build powerful docs, wikis, and project trackers in one place.
Zapier
"Every business needs an automation platform, and Zapier is the easiest to get started with, plus has great AI tools. It also has the most comprehensive collection of integrations." - Matt Bowers
Connect your apps, automate tasks, work smarter.
Graphite
"AI sentiment tracking, keyword topic clustering, content writing and much more is available here. Plus the team is top notch and every new feature is a big improvement." - Matt Bowers
SEO tool revealing data-driven insights for better rankings.