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Adobe Audience Manager description
Adobe Audience Manager is a leading data management platform designed to help marketers understand and target their audiences. It lets you build detailed customer profiles by combining data from your own sources with information from other companies. You can use these profiles to target specific groups of potential customers with personalized ads and content across websites, search engines, and social media. Adobe Audience Manager is now being succeeded by Adobe Real-Time CDP, which offers enhanced features like real-time profile updates and AI-powered insights.
Who is Adobe Audience Manager best for
Adobe Audience Manager (now transitioning to Adobe Real-Time CDP) empowers large enterprises to personalize customer experiences. By unifying data from various sources, it allows for detailed customer profiles and targeted advertising across channels. Users praise its real-time insights and integration with Adobe Experience Cloud. However, some have noted slow system speed and a dated UI. Consider this if your business needs robust data management and personalization capabilities.
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Best fit for large enterprises (1000+ employees) seeking advanced data management.
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Suitable for businesses across various industries seeking to enhance customer experiences.
Adobe Audience Manager features
Supported Allows building detailed customer profiles by combining first-party data with third-party data. |
Supported Enables targeted advertising by allowing segmentation and personalized content delivery across channels like websites, search engines, and social media. |
Supported Facilitates audience segmentation based on different criteria. |
Supported Supports data integration from various sources, including first-party and third-party data. |
Supported Offers AI and machine learning capabilities for developing similar audiences and improving propensity scores. |
Supported Enables transformation of data strategies by using anonymous and known identifiers from first- and third-party sources, enabling programs without third-party cookies. |
Supported Supports real-time activation of B2B and B2C profiles across various channels and touchpoints. |
Adobe Audience Manager reviews
We've summarised 31 Adobe Audience Manager reviews (Adobe Audience Manager G2 reviews) and summarised the main points below.
- Real-time data collection and insights.
- Comprehensive suite of tools for personalized experiences.
- Robust audience segmentation and targeting capabilities.
- Seamless integration with other Adobe Experience Cloud products (e.g., Target, Analytics).
- Flexible audience creation based on 1st, 2nd, and 3rd party data.
- Slow system speed, especially when dealing with many traits and segments.
- UI is outdated and buggy, with issues like broken deep links and frequent logouts.
- Limited reporting on core functionalities, making it hard to use the product efficiently.
- Difficult user management.
- Poor CRM integration with Adobe Campaign.
- Data ingestion issues and slow UI loading times (24-48 hours).
- Lack of robust mobile support, especially for audience creation and measurement.
Adobe Audience Manager alternatives
Adobe Audience Manager FAQ
Adobe Audience Manager is a data management platform that helps marketers build detailed customer profiles for targeted advertising. By combining data from various sources, it enables personalized ad campaigns across different channels. Now succeeded by Adobe Real-Time CDP, it offers enhanced features and AI-powered insights.
What is Adobe Audience Manager and what does Adobe Audience Manager do?
Adobe Audience Manager is a data management platform that helps marketers build detailed customer profiles for targeted advertising. By combining data from various sources, it enables personalized ad campaigns across different channels. Now succeeded by Adobe Real-Time CDP, it offers enhanced features and AI-powered insights.
Adobe Audience Manager integrates seamlessly with other Adobe Experience Cloud products like Adobe Target and Adobe Analytics. It also supports data integration from various first-party and third-party data sources, enabling comprehensive customer profiles. However, users have reported difficulties with CRM integration, especially with Adobe Campaign.
How does Adobe Audience Manager integrate with other tools?
Adobe Audience Manager integrates seamlessly with other Adobe Experience Cloud products like Adobe Target and Adobe Analytics. It also supports data integration from various first-party and third-party data sources, enabling comprehensive customer profiles. However, users have reported difficulties with CRM integration, especially with Adobe Campaign.
Top alternatives to Adobe Audience Manager include Lotame Spherical Platform, Google Audience Center, Lemnisk, and Meiro. These platforms offer similar data management and audience segmentation capabilities for targeted advertising and personalized customer experiences.
What the main competitors of Adobe Audience Manager?
Top alternatives to Adobe Audience Manager include Lotame Spherical Platform, Google Audience Center, Lemnisk, and Meiro. These platforms offer similar data management and audience segmentation capabilities for targeted advertising and personalized customer experiences.
Adobe Audience Manager is a legitimate data management platform trusted by many users for its robust audience segmentation and targeting capabilities. While some users have reported slow system speed and UI issues, it remains a popular choice for personalized advertising, especially for large enterprises seeking comprehensive data management. Consider Adobe Real-Time CDP, its successor, for enhanced features.
Is Adobe Audience Manager legit?
Adobe Audience Manager is a legitimate data management platform trusted by many users for its robust audience segmentation and targeting capabilities. While some users have reported slow system speed and UI issues, it remains a popular choice for personalized advertising, especially for large enterprises seeking comprehensive data management. Consider Adobe Real-Time CDP, its successor, for enhanced features.
Adobe Audience Manager doesn't publicly disclose pricing information. To get a customized quote, you need to contact Adobe's sales team. Whether it's worth the product pricing depends on your specific needs and budget.
How much does Adobe Audience Manager cost?
Adobe Audience Manager doesn't publicly disclose pricing information. To get a customized quote, you need to contact Adobe's sales team. Whether it's worth the product pricing depends on your specific needs and budget.
There is no information available about Adobe Audience Manager's customer service quality. However, users have reported slow system speeds, a buggy UI, limited reporting functionalities, and difficulties with user management.
Is Adobe Audience Manager customer service good?
There is no information available about Adobe Audience Manager's customer service quality. However, users have reported slow system speeds, a buggy UI, limited reporting functionalities, and difficulties with user management.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.