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Google Audience Center description
Google Audience Center allows mid-sized companies in the USA to better understand their customers by unifying data from sources like Google Analytics, ads, email, and CRM. This data can then be used to create targeted audience segments for advertising campaigns. As a Google Ad Manager 360 feature, it offers server-side integration with various third-party data management platforms (DMPs), making it easier to manage and activate audience data.
Who is Google Audience Center best for
Google Audience Center helps mid-sized US companies refine their advertising strategies. By connecting data sources like Google Analytics and CRM, businesses can create precise audience segments for targeted campaigns within Google Ad Manager 360. This streamlines ad management and maximizes campaign effectiveness.
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Ideal for mid-sized companies (101-1000 employees) in the US.
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Best fit for E-commerce and Marketing/Advertising companies.
Google Audience Center features
Supported Allows server-side integration with various third-party DMPs to manage and activate audience data. |
Supported Enables the creation of targeted audience segments by unifying data from sources like Google Analytics, ads, email, and CRM. |
Supported Allows using created audience segments for targeting in advertising campaigns. |
Supported DMPs can push pre-built audience segments directly into Google Ad Manager 360. |
Supported Provides a dedicated section to link, view, and remove DMP integrations within the Ad Manager interface. |
Supported DMP-provided segments can be utilized in forecasting and reporting functionalities, similar to first-party segments. |
Google Audience Center alternatives
Adobe Audience ManagerUnify audience data, personalize experiences, improve marketing results.Read more
Google Audience Center FAQ
Google Audience Center is a data management platform within Google Ad Manager 360 that helps mid-sized companies understand their customers. It consolidates data from various sources, enabling targeted advertising campaigns. This feature allows integration with third-party data management platforms for streamlined audience data activation.
What is Google Audience Center and what does Google Audience Center do?
Google Audience Center is a data management platform within Google Ad Manager 360 that helps mid-sized companies understand their customers. It consolidates data from various sources, enabling targeted advertising campaigns. This feature allows integration with third-party data management platforms for streamlined audience data activation.
Google Audience Center integrates with Google Analytics, Ads, email, CRM, and various third-party Data Management Platforms (DMPs) via server-side connections. This allows for unified data management, targeted audience creation, and streamlined campaign activation within the Google Ad Manager ecosystem.
How does Google Audience Center integrate with other tools?
Google Audience Center integrates with Google Analytics, Ads, email, CRM, and various third-party Data Management Platforms (DMPs) via server-side connections. This allows for unified data management, targeted audience creation, and streamlined campaign activation within the Google Ad Manager ecosystem.
Adobe Audience Manager, Lotame, and Salesforce DMP are top Google Audience Center competitors. They offer similar audience segmentation and targeting capabilities, often with broader cross-platform integrations. Consider these alternatives if you require more extensive data sources or advanced analytics.
What the main competitors of Google Audience Center?
Adobe Audience Manager, Lotame, and Salesforce DMP are top Google Audience Center competitors. They offer similar audience segmentation and targeting capabilities, often with broader cross-platform integrations. Consider these alternatives if you require more extensive data sources or advanced analytics.
Yes, Google Audience Center is a legitimate product from Google. It's a safe and integrated platform within Google Ad Manager 360 that helps businesses leverage their data for targeted advertising campaigns. It's particularly useful for mid-sized companies in the USA seeking to enhance their advertising strategies.
Is Google Audience Center legit?
Yes, Google Audience Center is a legitimate product from Google. It's a safe and integrated platform within Google Ad Manager 360 that helps businesses leverage their data for targeted advertising campaigns. It's particularly useful for mid-sized companies in the USA seeking to enhance their advertising strategies.
I couldn't find pricing details for Google Audience Center. It's recommended to contact Google directly for specific product pricing information. This will help determine if the product is worth it for your needs.
How much does Google Audience Center cost?
I couldn't find pricing details for Google Audience Center. It's recommended to contact Google directly for specific product pricing information. This will help determine if the product is worth it for your needs.
There is no information available about Google Audience Center's customer service.
Is Google Audience Center customer service good?
There is no information available about Google Audience Center's customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.