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Google Ads Data Hub

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Last updated on

Company health

Employee growth
69% increase in the last year
Web traffic
2% decrease in the last quarter
Financing
July 2018 - $16M

Ratings

G2
4.4/5
(44)
Glassdoor
3.5/5
(2)

Google Ads Data Hub description

Google Ads Data Hub is a secure data warehouse designed for large-scale advertisers, agencies, and publishers. It lets you combine your company's internal data with Google's ad campaign data for detailed analysis. This helps you understand how well your ads are performing and improve your strategies. Data is aggregated to protect user privacy, so you can only see trends and patterns, not individual user information. You'll need to work with Google or a certified partner to access and use Ads Data Hub.

Who is Google Ads Data Hub best for

Google Ads Data Hub is a powerful data warehouse for large advertisers seeking in-depth analysis of their Google Ads campaigns. Users praise the granular insights and cross-channel measurement capabilities. However, some find the platform challenging to integrate with non-Google tools and requires SQL expertise. Ideal for data-driven marketing teams.

  • Best for medium to large businesses (101+ employees) needing advanced ad analytics.

  • Ideal for marketing & advertising, software/IT, and e-commerce companies.

Google Ads Data Hub features

Supported

Allows matching first-party data to Google-hosted data while preserving privacy.

Supported

Provides granular access controls to data while maintaining privacy and without requiring data acquisition.

Supported

Offers data hosting in Australia, Europe (excluding London and Zurich), Japan, and the United States.

Supported

Provides access to Google IDs and mobile device IDs for comprehensive campaign analysis.

Supported

Enables building and managing audiences for use in other Google ads products.

Supported

Supports linking various first-party data sources, such as mobile app data, offline transactions, and connected ID spaces.

Supported

Provides access to viewability metrics from Campaign Manager 360, Display & Video 360, and YouTube (for advertisers and agencies).

Google Ads Data Hub reviews

We've summarised 44 Google Ads Data Hub reviews (Google Ads Data Hub G2 reviews) and summarised the main points below.

Pros of Google Ads Data Hub
  • Provides granular insights into ad performance and audience behavior.
  • Enables cross-channel data analysis and measurement.
  • Protects user privacy with aggregated and anonymized data.
  • Allows for customized reporting and analysis tailored to business needs.
  • Integrates seamlessly with other Google products and services.
Cons of Google Ads Data Hub
  • Difficult integration with tools outside the Google ecosystem.
  • Steep learning curve for users unfamiliar with data analysis.
  • Limited access to raw, user-level data.
  • Requires technical expertise and familiarity with SQL-like queries.
  • Overspending risk without proper budget planning.

Google Ads Data Hub pricing

The commentary is based on 7 reviews from Google Ads Data Hub G2 reviews.

Google Ads Data Hub pricing requires a paid subscription. Some reviewers found this expensive, especially for smaller businesses. However, others felt the cost was justified by the comprehensive data analysis, campaign management tools, and privacy features.

Users sentiment

Strongly negative
-1

Google Ads Data Hub alternatives

  • Logo of AWS Clean Rooms
    AWS Clean Rooms
    Collaboratively analyze data insights without sharing raw data.
    Read more
  • Logo of Google Audience Center
    Google Audience Center
    Unify customer data to build and activate targeted ad audiences.
    Read more
  • Logo of Google Ads
    Google Ads
    Reach customers searching, browsing, watching, discovering.
    Read more
  • Logo of Taboola
    Taboola
    Native ads distribute content, expanding reach and driving traffic.
    Read more
  • Logo of Adthena
    Adthena
    Competitive intelligence for search ads. Uncover opportunities, optimize, and win.
    Read more
  • Logo of SyncWith
    SyncWith
    Automated marketing reports in your spreadsheet, no coding needed.
    Read more

Google Ads Data Hub FAQ

  • What is Google Ads Data Hub and what does Google Ads Data Hub do?

    Google Ads Data Hub is a secure data warehouse for large advertisers and agencies to analyze Google Ads data alongside their own. It offers privacy-preserving data integration and analysis, empowering businesses to understand campaign performance and refine strategies. Access requires working with Google or a certified partner.

  • How does Google Ads Data Hub integrate with other tools?

    Google Ads Data Hub integrates seamlessly with other Google marketing products, particularly Google Ads, Campaign Manager 360, Display & Video 360, and YouTube. However, it has limitations regarding integration with tools outside the Google ecosystem, which can be a challenge for some users.

  • What the main competitors of Google Ads Data Hub?

    Alternatives to Google Ads Data Hub include AWS Clean Rooms, Tableau, Adthena, Amazon QuickSight, Basis, and wetracked.io. These platforms offer various features like data visualization, competitive intelligence, and campaign management.

  • Is Google Ads Data Hub legit?

    Yes, Google Ads Data Hub is a safe and secure data warehouse, ideal for large-scale advertisers seeking in-depth analysis of Google Ads campaign performance. It prioritizes user privacy through aggregated data, focusing on trends and patterns instead of individual user information.

  • How much does Google Ads Data Hub cost?

    Google Ads Data Hub pricing is not publicly available. Contact Google Sales for custom pricing based on your data storage and processing needs. This enterprise-level product is worth it for those requiring granular ad data analysis.

  • Is Google Ads Data Hub customer service good?

    Google Ads Data Hub's customer service receives positive feedback. Users appreciate the reliable support from account managers who effectively resolve their inquiries and questions, contributing to a positive customer experience.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.