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charles

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Last updated on

Company health

Employee growth
2% increase in the last year
Web traffic
21% decrease in the last quarter
Financing
January 2022 - $29M

Ratings

G2
4.8/5
(29)
Capterra
4.4/5
(20)
Glassdoor
2.2/5
(4)

charles description

Charles is a WhatsApp marketing platform designed for large businesses to improve sales and customer loyalty. It allows you to send targeted marketing messages, automate personalized conversations, and manage customer interactions all within WhatsApp. Charles integrates with your existing business systems and offers analytics to track the effectiveness of your campaigns. It's important to note that while WhatsApp offers a free app for smaller businesses, using the platform for marketing at scale requires a paid business account and comes with additional costs per conversation.

What companies are using charles?

MediaMarktSaturn is using charles
MediaMarktSaturn Zapier is used by MediaMarktSaturn.

Who is charles best for

Charles is a WhatsApp marketing platform designed for medium to large businesses in industries like e-commerce and retail. Users praise its excellent customer support, user-friendly interface, and ability to convert website visitors into loyal customers. However, some have noted occasional bugs and the need for more integrations and robust analytics. Charles effectively personalizes marketing campaigns and automates conversations, helping businesses enhance sales and customer loyalty.

  • Best for medium to large businesses (101+ employees).

  • Ideal for E-commerce, Retail, Consumer Goods, Manufacturing, Education, Automotive, and Media & Entertainment.

charles features

Supported

Charles offers chat-in bubbles, allowing businesses to proactively engage website visitors and guide them towards WhatsApp conversations.

Supported

Charles facilitates smart segmentation by enabling businesses to create precise target groups based on various criteria. This refined audience targeting enhances the effectiveness of WhatsApp marketing campaigns.

Supported

With Charles, businesses can create interactive WhatsApp campaigns that foster higher engagement and drive conversions.

Supported

Charles provides automation capabilities through its Journeys feature. Businesses can set up automated message sequences and workflows triggered by specific events, ensuring timely and personalized communication with customers at scale.

Supported

Charles enables businesses to collect valuable zero-party data directly from customers within WhatsApp conversations.

Supported

Charles provides comprehensive analytics and reporting tools that track key metrics, measure campaign performance, and generate actionable insights.

Supported

Charles empowers businesses to send personalized WhatsApp campaigns to segmented audiences. This personalized approach ensures that messages resonate with individual customers, fostering stronger engagement and driving higher conversion rates.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

charles reviews

We've summarised 49 charles reviews (charles Capterra reviews and charles G2 reviews) and summarised the main points below.

Pros of charles
  • Excellent and responsive customer support.
  • User-friendly and intuitive interface.
  • Effective for personalized marketing campaigns and automated conversations.
  • Seamless integration with Klaviyo for email and WhatsApp marketing.
  • Ability to convert website visitors into customers through WhatsApp.
Cons of charles
  • Occasional bugs and technical issues require attention.
  • Campaign planning and scheduling features are not yet available.
  • Limited integrations with platforms like Salesforce and Zendesk.
  • Analytics and reporting features could be more robust and detailed.
  • Pricing can be high, especially for smaller businesses.

charles pricing

The commentary is based on 2 reviews from charles Capterra reviews.

Charles' pricing is considered expensive compared to competitors, especially given it's a relatively new tool. Some users mention the higher cost while acknowledging the seamless integrations and intuitive interface. Further development is needed in analytics to justify the price point for some.

Users sentiment

Strongly negative
-1

See the charles pricing page.

charles alternatives

  • Logo of Gorgias
    Gorgias
    Centralizes ecommerce support, automates tasks, boosts sales.
    Read more
  • Logo of HubSpot Service Hub
    HubSpot Service Hub
    Customer service platform connecting teams, automating tasks, and improving satisfaction.
    Read more
  • Logo of Zendesk Support Suite
    Zendesk Support Suite
    Efficient, personalized customer service via AI, chat, and self-help.
    Read more
  • Logo of Sendwo
    Sendwo
    WhatsApp marketing: automated messages, chatbots, and analytics.
    Read more
  • Logo of 360dialog
    360dialog
    WhatsApp marketing and sales automation with insightful analytics.
    Read more
  • Logo of Kanal
    Kanal
    Streamlines WhatsApp marketing and customer interactions.
    Read more

charles FAQ

  • What is charles and what does charles do?

    Charles is a WhatsApp marketing platform for large businesses. It helps improve sales and customer loyalty through targeted messaging, automated personalized conversations, and customer interaction management, all within WhatsApp. It integrates with existing business systems and provides analytics to track campaign effectiveness.

  • How does charles integrate with other tools?

    Charles integrates with your existing business systems and Klaviyo for email and WhatsApp marketing. However, users note limited integrations with platforms like Salesforce and Zendesk, indicating potential integration limitations with certain tools.

  • What the main competitors of charles?

    Top Charles alternatives include Sendwo, 360dialog, and Kanal, all offering WhatsApp marketing automation and analytics. For broader customer service, consider Gorgias, HubSpot Service Hub, or Zendesk Support Suite.

  • Is charles legit?

    Charles is a legitimate WhatsApp marketing platform. User reviews praise its excellent customer support and user-friendly interface, indicating its safety and effectiveness for personalized campaigns. However, some users have noted occasional bugs and higher pricing. Consider these factors when assessing if Charles is right for you.

  • How much does charles cost?

    I couldn't find pricing information for Charles. For the most current pricing details, I recommend visiting the vendor's website or contacting their sales team.

  • Is charles customer service good?

    Charles' customer service is highly regarded by users. Reviews frequently mention helpful, responsive, and committed support staff who provide excellent onboarding and ongoing assistance. Some users even have dedicated contact persons, further enhancing the personalized service experience.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.