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Dynata Product Suite

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Last updated on

Company health

Employee growth
8% increase in the last year
Web traffic
11% decrease in the last quarter
Financing
February 2024 - $32M

Ratings

G2
4.3/5
(27)

Dynata Product Suite description

Dynata Product Suite is a market research platform that helps mid-sized and large companies gather and analyze customer feedback. It offers access to a vast pool of over 70 million global consumers for surveys. You can use Dynata to run your own surveys, analyze the data, and generate insights to make informed decisions about your products and marketing. Dynata stands out for its focus on data quality and global reach, making it a trusted choice for businesses seeking reliable consumer insights.


What companies are using Dynata Product Suite?

The Wall Street Journal is using Dynata Product Suite
The Wall Street Journal
Meta is using Dynata Product Suite
Meta
McKinsey.org is using Dynata Product Suite
McKinsey.org
GOogle is using Dynata Product Suite
GOogle
Starbucks is using Dynata Product Suite
Starbucks
Procter & Gamble India is using Dynata Product Suite
Procter & Gamble India
Zapier is used by The Wall Street Journal, Meta, McKinsey.org, GOogle, Starbucks, Procter & Gamble India.

Who is Dynata Product Suite best for

Dynata Product Suite offers a robust market research platform for mid-sized and large businesses seeking in-depth consumer insights. Users praise the platform's user-friendly interface, efficient survey distribution, and real-time data analysis capabilities. However, some have noted limitations in survey customization and occasional server issues. With access to over 70 million global consumers, Dynata empowers businesses to make data-driven decisions based on reliable customer feedback.

  • Best for medium to large businesses (101+ employees).

  • Suitable for businesses across all industries.


Dynata Product Suite features

Supported

Users can access Dynata's B2C and B2B audiences through a self-service platform, programmatic access, or managed services.

Supported

Users can author surveys on the Dynata Insights Platform and program/host surveys on industry-standard platforms.

Supported

Users can analyze data, create charts, and visualize data on a self-service platform, also including data processing and dashboard delivery.

Supported

Dynata's platform allows users to centralize, search, share, and deliver Dynata and 3rd-party insights across the enterprise.

Supported

Users can connect survey data to CRM and 3rd-party data sources to gain a better understanding of their target audiences.

Supported

Measure the effectiveness of creative content on target audiences through industry-leading methodologies.

Supported

Users can generate and scale custom and syndicated audiences from first-party data and custom research, onboarding them to various DSPs and social platforms.


Dynata Product Suite reviews

We've summarised 27 Dynata Product Suite reviews (Dynata Product Suite G2 reviews) and summarised the main points below.

Pros of Dynata Product Suite
  • User-friendly interface for creating and managing surveys.
  • Efficient survey distribution via email and SMS.
  • Real-time data collection and analysis.
  • Good customer support.
  • Large and diverse pool of survey respondents.
Cons of Dynata Product Suite
  • Limited customization options for surveys.
  • Open-ended questions have word limits and only support alphabet characters.
  • Surveys sent via email are sometimes marked as spam.
  • Occasional server issues cause discrepancies in displayed quotas.
  • Low payouts for survey completion compared to other platforms.

Dynata Product Suite pricing

The commentary is based on 4 reviews from Dynata Product Suite G2 reviews.

Dynata Product Suite offers robust market research capabilities but some users find it expensive, especially for B2B audiences. While survey payouts may be lower than competitors, the platform is praised for its ease of use and reliable data. Consider your budget and research needs when evaluating Dynata.

See the Dynata Product Suite pricing page.


Dynata Product Suite alternatives

  • Logo of SurveyMonkey
    SurveyMonkey
    Create and send surveys, analyze results, gather valuable feedback.
    Read more
  • Logo of Qualtrics CoreXM
    Qualtrics CoreXM
    Powerful surveys and analyses for actionable insights.
    Read more
  • Logo of User Interviews
    User Interviews
    Connect with your target users for fast, quality research insights.
    Read more
  • Logo of QuestionPro
    QuestionPro
    Create engaging surveys, gather insights, analyze data visually.
    Read more
  • Logo of InsightHub
    InsightHub
    Unify customer data, analyze feedback, and improve decisions.
    Read more
  • Logo of GWI
    GWI
    Understand audiences, markets, and trends with global consumer insights.
    Read more

Dynata Product Suite FAQ

  • What is Dynata Product Suite and what does Dynata Product Suite do?

    Dynata Product Suite is a market research platform offering access to over 70 million global consumers for surveys. Businesses can use Dynata to create, distribute, and analyze surveys, gaining valuable customer feedback. Its key features include a user-friendly interface, diverse respondent pool, and real-time data analysis capabilities.

  • How does Dynata Product Suite integrate with other tools?

    Dynata Product Suite integrates with CRM and third-party data sources for audience discovery and analysis. It also allows onboarding of custom and syndicated audiences to various DSPs and social platforms for campaign activation. This facilitates a comprehensive understanding of target audiences and streamlines campaign execution.

  • What the main competitors of Dynata Product Suite?

    Top Dynata Product Suite competitors include SurveyMonkey, Qualtrics CoreXM, and User Interviews. These alternatives offer similar market research capabilities, allowing businesses to collect and analyze customer feedback for valuable insights. Other competitors include QuestionPro, InsightHub, and GWI.

  • Is Dynata Product Suite legit?

    Dynata Product Suite is a legitimate market research platform used by many businesses for gathering consumer insights. It offers access to a large respondent pool and robust features for survey creation and analysis, ensuring data quality and global reach for reliable results. However, some users have noted limitations in survey customization and occasional technical issues.

  • How much does Dynata Product Suite cost?

    I couldn't find pricing details for Dynata Product Suite. Contact Dynata directly to discuss product pricing and determine if it's worth the investment for your needs. This will allow you to evaluate the product's features against its cost.

  • Is Dynata Product Suite customer service good?

    Customer reviews on Dynata's customer service are mixed. Some users mention helpful and responsive support, while others report it as "evident and cold." One review highlights "good support" with prompt survey changes. More feedback is needed for a definitive assessment.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.