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Emarsys description
Emarsys, an SAP company, is a marketing platform designed for medium to large businesses. It helps you personalize marketing messages across multiple channels such as email, text, app notifications, and your website. Emarsys aims to improve customer engagement and loyalty through automated, data-driven campaigns. It is heavily focused on data analytics and uses AI to improve marketing outcomes.
What companies are using Emarsys?
Who is Emarsys best for
Emarsys is best for medium to large companies seeking to boost customer engagement through personalized, data-driven marketing. We've noticed users appreciate its segmentation and pre-built automation, also known as 'tactics'. While the cost may be a barrier for smaller orgs and building very custom processes can be tricky, Emarsys is a solid choice for those needing a comprehensive solution.
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Perfect for scaling mid-size companies to large enterprises seeking robust customer engagement tools.
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Useful across industries, especially for businesses seeking better customer engagement through marketing.
Emarsys features
Supported AI Marketing: Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction. |
Supported Personalization: Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels. |
Supported Customer Data: Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction. |
Supported Marketing Automation: Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale. |
Supported Omnichannel Marketing: Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are. |
Supported Customer Loyalty: Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution. |
Supported Strategies and Tactics: Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Emarsys reviews
We've summarised 450 Emarsys reviews (Emarsys Capterra reviews and Emarsys G2 reviews) and summarised the main points below.
- Easy to use interface and implementation
- Strong segmentation capabilities
- The "tactics" function is useful.
- Helpful pre-built automation programs
- The cost can be a downside, especially for smaller organizations.
- They mention that it is inconvenient to build intricate processes inside of Emarsys.
- The platform also lacks the ability to precisely pinpoint a customer's position within their journey at any given time.
- Emarsys only supports a single brand.
Emarsys pricing
The commentary is based on 25 reviews from Emarsys Capterra reviews and Emarsys G2 reviews.
We find that Emarsys's pricing is a common concern, especially for smaller businesses. While many users appreciate its features, some find the cost high and the need to purchase add-ons for certain functionalities undesirable. More pricing flexibility would be welcomed.
Users sentiment
Emarsys alternatives
emarsys vs VWO PersonalizationTailor website experiences for higher conversions and sales.Read more
emarsys vs Mailchimp Transactional Email (formerly Mandrill)Reliable automated emails for confirmations, password resets, and more.Read more
Emarsys FAQ
Emarsys, an SAP company, is a robust marketing platform ideal for medium to large businesses. We find it excels at personalizing customer interactions across various channels like email and mobile. It leverages AI and automation to boost engagement and loyalty, though some users find the cost and implementation challenging.
What is Emarsys and what does Emarsys do?
Emarsys, an SAP company, is a robust marketing platform ideal for medium to large businesses. We find it excels at personalizing customer interactions across various channels like email and mobile. It leverages AI and automation to boost engagement and loyalty, though some users find the cost and implementation challenging.
Emarsys integrates with various data sources to centralize customer information. It connects with other marketing tools to enable omnichannel campaigns across email, web, mobile, and ads. However, users have noted difficulties building complex processes within the platform itself.
How does Emarsys integrate with other tools?
Emarsys integrates with various data sources to centralize customer information. It connects with other marketing tools to enable omnichannel campaigns across email, web, mobile, and ads. However, users have noted difficulties building complex processes within the platform itself.
We find that Emarsys competes with platforms like Voyado, Cordial, and Apteco Orbit. These all offer similar marketing automation and personalization features. VWO Personalization focuses more on website optimization, while Maestra offers broader marketing automation. Mailchimp Transactional Email is more specialized for transactional messages.
What the main competitors of Emarsys?
We find that Emarsys competes with platforms like Voyado, Cordial, and Apteco Orbit. These all offer similar marketing automation and personalization features. VWO Personalization focuses more on website optimization, while Maestra offers broader marketing automation. Mailchimp Transactional Email is more specialized for transactional messages.
Yes, Emarsys is a legitimate marketing platform owned by SAP. We find that it's generally well-regarded for its ease of use and features, but keep in mind that some users have raised concerns about cost and complex setup.
Is Emarsys legit?
Yes, Emarsys is a legitimate marketing platform owned by SAP. We find that it's generally well-regarded for its ease of use and features, but keep in mind that some users have raised concerns about cost and complex setup.
Emarsys does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and business size.
How much does Emarsys cost?
Emarsys does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and business size.
In our experience, Emarsys customer service receives mixed reviews. While some users praise the responsiveness and helpfulness of the support team and readily available training resources, others have experienced slow response times and difficulties getting complex issues resolved.
Is Emarsys customer service good?
In our experience, Emarsys customer service receives mixed reviews. While some users praise the responsiveness and helpfulness of the support team and readily available training resources, others have experienced slow response times and difficulties getting complex issues resolved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.