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Magnolia

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Last updated on

Company health

Employee growth
6% increase in the last year
Web traffic
7% decrease in the last quarter

Ratings

G2
4.2/5
(36)
Glassdoor
4.4/5
(40)

Magnolia description

Magnolia is a digital experience platform (DXP) that helps businesses build websites and other digital experiences. It's known for its flexibility - you can connect it to other software or use it as a standalone content management system (CMS). This makes Magnolia a good fit for companies that want to integrate different systems or need a future-proof solution that can adapt to changing needs. Magnolia emphasizes its collaborative features, allowing marketing and IT teams to work together effectively. While powerful, Magnolia promises a user-friendly experience for both technical and non-technical users.


Who is Magnolia best for

Magnolia is a flexible digital experience platform (DXP) empowering businesses to create and manage robust digital experiences. Its collaborative features facilitate seamless teamwork between marketing and IT. Magnolia is well-suited for mid-size to large enterprises looking for a scalable and integrable solution.

  • Best for medium to large enterprises (100+ employees) seeking a scalable and collaborative DXP.

  • Ideal for businesses in finance, retail, and healthcare with complex digital experience needs.


Magnolia features

Supported

Magnolia provides a central hub for content creation and distribution.

Supported

Magnolia supports seamless connections using APIs, pre-built connectors, and an open integration framework.

Supported

Magnolia offers a streamlined workflow for creating experiences regardless of source.

Supported

Magnolia allows for consistent management of multiple brands, sites, and languages.

Supported

Magnolia integrates with external data sources to personalize and enhance the customer experience.

Supported

Magnolia provides tools to tailor experiences with an omnichannel preview feature.

Supported

Magnolia offers pre-built connections for e-commerce, marketing, analytics, and more.


Magnolia pricing

The commentary is based on 2 reviews from Magnolia G2 reviews.

Magnolia CMS is powerful and offers excellent features, but some users find its pricing concerning, especially given certain usability issues and the need for extensive training. It's considered unsuitable for small businesses due to cost and complexity.

See the Magnolia pricing page.

DX Cloud
Custom

Magnolia's composable DXP, fully managed dedicated infrastructure in the cloud. Totally customizable, totally scalable and totally ready to support your digital future.

DX Core
Custom

Keep total control of the infrastructure and security of your DXP without sacrificing features or composability. Build flexible and fast solutions for demanding multi-channel, multi-language, and multi-site digital experiences.


Magnolia alternatives

  • Logo of Kentico
    Kentico
    Build and manage websites, content, and e-commerce. Flexible and scalable.
    Read more
  • Logo of dotCMS
    dotCMS
    Hybrid CMS empowering content teams and developers to build anything.
    Read more
  • Logo of Storyblok
    Storyblok
    Headless CMS for flexible, omnichannel content management.
    Read more
  • Logo of Expresia
    Expresia
    Unified digital experience platform: content, commerce, and AI personalization.
    Read more
  • Logo of Progress Digital Experience Platform
    Progress Digital Experience Platform
    Build, analyze, and manage engaging digital experiences that grow.
    Read more
  • Logo of Contentful
    Contentful
    Headless CMS for flexible content, across any platform.
    Read more

Magnolia FAQ

  • What is Magnolia and what does Magnolia do?

    Magnolia is a flexible digital experience platform (DXP) enabling businesses to create and manage websites and other digital experiences. It functions as both a standalone CMS and integrates with other software, ideal for collaborative teams seeking a scalable and adaptable solution. Magnolia aims for user-friendliness for both technical and non-technical users.

  • How does Magnolia integrate with other tools?

    Magnolia integrates seamlessly with other tools using APIs, pre-built connectors, and an open integration framework. It offers connections for e-commerce platforms, marketing automation tools, analytics platforms, and more. This flexibility allows businesses to create a connected digital experience.

  • What the main competitors of Magnolia?

    Top Magnolia competitors include Kentico, dotCMS, Storyblok, Expresia, Progress Digital Experience Platform, and Contentful. These alternatives offer various features like content management, e-commerce integration, and omnichannel experiences.

  • Is Magnolia legit?

    Magnolia is a safe and legitimate digital experience platform (DXP). It receives positive ratings on G2 and Glassdoor, and its flexible architecture allows integration with other systems, making it a future-proof choice for businesses with evolving needs.

  • How much does Magnolia cost?

    Magnolia DX Core and DX Cloud pricing is custom and depends on your specific needs and requirements. Contact Magnolia directly for a quote tailored to your organization. There are no free trials or free plans available.

  • Is Magnolia customer service good?

    Magnolia's customer service receives mixed reviews. While some users appreciate the "top purchaser services," others report a lack of support and slow response times, finding the administrative panel lacking even with the paid version. Improvements in support responsiveness and admin panel functionality are needed.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.