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SparkToro

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Last updated on

Company health

Employee growth
20% decrease in the last year
Web traffic
2% increase in the last quarter
Financing
March 2018 - $1M

SparkToro description

SparkToro helps marketers understand their target audience's online behavior. It reveals where audiences spend their time, including websites, social media, podcasts, and YouTube channels. This data helps businesses make better decisions about content, SEO, social media, and advertising strategies, ensuring they reach the right people on the right platforms. It's particularly valuable for understanding audience interests and identifying influential sources.


Who is using SparkToro?


Who is SparkToro best for

SparkToro helps marketers understand their audience's online behavior, revealing where they spend their time across websites, social media, and more. We find it invaluable for making informed decisions about content, SEO, and advertising strategies. It's a great fit for businesses aiming to connect with the right audience on the right platforms. This is based on our experience. We have found that it's particularly useful for understanding audience interests and identifying key influencers, as well .

  • Best for companies of any size, from startups to large enterprises, seeking data-driven marketing and audience insights.

  • Ideal for marketing, advertising, and PR, helping to understand audience interests and improve marketing ROI across industries.


SparkToro features

Supported

Uncover Affinities: Uncover the websites, podcasts, YouTube channels, Subreddits, and social networks that your audience visits. This feature helps you understand where your target audience spends their time online.

Supported

See Search Keywords: Discover the keywords, trending keywords, and questions your audience searches for on Google. This feature helps you understand what your target audience is interested in and what problems they are trying to solve.

Supported

Find the Right Social Networks: Find the social networks, financial, lifestyle, and e-commerce platforms that are popular with your target audience. This feature allows you to understand their preferences and behaviors on different platforms.

Supported

Build & Export Lists: Build and export lists of contact information for publications and people to reach out to for PR, partnerships, and ads. This helps you connect with the right individuals and organizations to promote your product or service.

Supported

Create Data-Backed Personas: See the demographics, geography, and professional titles of your audience. This feature helps you understand the characteristics of the people you are trying to reach.

Supported

Find Niche Communities: Find hidden, niche, and emerging communities that your audience engages with. This feature helps you discover new and relevant platforms to reach your target audience.

Supported

Discover Influencers: Identify domains, social accounts, and YouTube channels that consistently share and amplify your message. This allows you to target your outreach and content distribution efforts to the most influential voices in your industry.


SparkToro pricing

See the SparkToro pricing page.

  • SparkToro has a free plan.

  • SparkToro has a free trial.

Free
Free

5 searches/month, Keywords & Website Searches, Single user, Sampling of results only, Single list, Social contact data.

Personal
$50 per search/month

50 searches/month, All Search Types, Top 50 results for Search keywords, Social accounts, Websites visited, Top 10 results for Podcast, YouTube, & Reddit, Limited Demographics including Gender, Age, Job Roles, Top 50 Words in Bio, Unlimited list building.

Business
$150 per search/month

500 searches/month, Up to 10 users, Top 150 results for Search keywords, Social accounts, Websites visited, Podcast, YouTube, & Reddit, All Topic Data, All Demographic Data including Age, Gender, Employment, Education, Skills & Interests, Email & social contact data.

Agency
$300 per search/month

Unlimited* searches, Up to 100 users, Top 300 results for Search keywords, Social accounts, Websites visited, Podcast, YouTube, & Reddit, All Topic Data, All Demographic data, Full csv export of all keywords, Custom Audiences, Advanced Searches.


SparkToro alternatives

  • Logo of Ahrefs
    Ahrefs
    SEO toolset for competitive analysis, keyword research, and rank tracking.
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  • Logo of Serpstat
    Serpstat
    SEO toolkit for better rankings, competitor analysis, and website audits.
    Read more
  • Logo of SE Ranking
    SE Ranking
    Complete SEO toolkit: rank tracking, analysis, and optimization.
    Read more
  • Logo of Keyword Tool
    Keyword Tool
    Uncover hidden keywords to boost your search rankings.
    Read more
  • Logo of Charm.io
    Charm.io
    Find and connect with the best online brands.
    Read more
  • Logo of Data365 Social Media API
    Data365 Social Media API
    Get social media insights effortlessly for data-driven decisions.
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SparkToro FAQ

  • What is SparkToro and what does SparkToro do?

    We find that SparkToro is a market research tool that helps businesses understand their target audience. It reveals where audiences spend their time online and what they care about, allowing for more effective marketing strategies. It's great for audience research, competitive analysis, and content planning.

  • How does SparkToro integrate with other tools?

    We find that SparkToro primarily focuses on providing audience insights and doesn't directly integrate with other tools in the traditional sense of APIs or plugins. Instead, it allows exporting data, which can then be used in other platforms for analysis or campaign targeting.

  • What the main competitors of SparkToro?

    We find that SparkToro's main competitors include GWI, AudienceReport, Samhub, Opensend, Resonate Ignite Platform, and N.Rich. These platforms offer similar audience insights and marketing analytics capabilities.

  • Is SparkToro legit?

    We find SparkToro to be a legitimate tool. It's widely used by marketing professionals and offers valuable audience insights. The free version is limited, but paid plans unlock the platform's full potential.

  • How much does SparkToro cost?

    SparkToro offers a free plan with limited searches. Paid plans start at $50/month for Personal, $150/month for Business, and $300/month for Agency, each offering more searches and features. We find the flexible pricing allows users to scale as needed.

  • Is SparkToro customer service good?

    We don't have customer service reviews for SparkToro at this time. Therefore, we can't comment on the quality of their customer service.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.