Entrepreneur Stacks
Pablo Conte
AI Assistant Professor
Jukka Niiranen
Power Platform Advisor
When I moved from being an IT consultant to a solopreneur advising Microsoft customers on how to best leverage low-code tools, I needed my own tools to run the business end-to-end. Here's what I've ended up using the most.
Thomas 💡 CLEMENT
Expert Notion, Make, n8n & ChatGPT ┃ Fondateur Opeez & n-crm ┃Gagne 10h/semaine avec un espace Notion automatisé
Le combo ultime pour structurer, automatiser et piloter un business, c’est Notion + Make/n8n + ChatGPT. Mais au quotidien, j’utilise aussi d’autres outils puissants, chacun avec un rôle bien défini dans mon écosystème.
Alina Sztoch (she/her)
CEO & Co-founder w Kubota
Ever wondered what powers the success of iconic Polish brand Kubota? Alina Sztoch, CEO of Kubota, reveals the tech behind the brand's thriving operations: 🚀 **Communication & Project Management**: Slack and Asana form the backbone, streamlining team collaboration, influencer partnerships, and marketing campaigns. 📊 **Operational Essentials**: Excel and Google Drive, though seemingly basic, drive strategic decisions—from inventory management to budget tracking. ✨ **Content Creation & Innovation**: ChatGPT and Perplexity.ai keep creativity flowing, enabling fresh, engaging content and effective social campaigns. 🛒 **E-commerce & CRM**: Baselinker and HubSpot optimize sales and customer interactions, ensuring Kubota remains responsive and competitive. Daily essentials also include Word, with occasional creative boosts from Figma and Adobe Suite. Simple tools, extraordinary results—Kubota’s recipe for success.
Alex Lieberman
Cofounder @ Morning Brew & storyarb
Hola - If you’re here, you’re probably a builder, like me. I built Morning Brew from senior year of college until we sold the business in 2020. And now, I’m building a variety of businesses in different spaces & different stages. With all of these businesses, I’ve had the opportunity to test a TON of different products & services, ultimately landing on a core stack that serves as my business operating system. I want to share that list with you so you don’t have to go through the same startup stack search, I’ve spent the last 10 years refining. Finally, a disclaimer. If you sign up for anything in my stack, I may get paid. But with that comes two promises. Every recommendation is a software or service that I’m actively using today I deeply believe in what I’m recommending. My reputation matters more to me than the money I get from these companies, so if I didn’t think you’d love the products, I wouldn’t tell you to look into them.
Top software picks in Entrepreneur
See which celebrities are using it. (Showing only tools from Entrepreneur stacks)

ChatGPT is an AI chatbot that gives you instant answers and helps with creative tasks like writing emails or generating ideas. Think of it like a super-smart assistant who can understand your questions and provide helpful information or even craft different kinds of text for you. ChatGPT is made by OpenAI and can be used by anyone, from individuals to entire companies.
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Beehiiv is a newsletter platform designed for creating, growing, and monetizing newsletters. It offers a range of tools including design and editing capabilities, website building features, and monetization options. Beehiiv aims to provide a user-friendly platform for businesses and individuals looking to establish and grow their online audience through email marketing.
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Perplexity is an AI-powered search engine that aims to provide direct answers to your questions, going beyond simply providing links. It presents its findings alongside source citations, allowing for quick fact-checking and exploration of related topics. While geared towards general information retrieval, its capacity for research and concise answers may prove useful for professionals seeking efficient information gathering.
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Figma is an online design platform that helps teams design and build digital products. It allows for real-time collaboration between designers, developers and others, making it easier to create and test designs, gather feedback, and ensure everyone is working from the same information. Figma streamlines the design process, from wireframing and prototyping to handing off designs to developers. It's used by various sizes and types of companies for web design, app design, and more.
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Stripe Payments is a platform for businesses of all sizes to accept payments online. Through its software and APIs, it supports credit cards, debit cards, and various other payment methods globally. Stripe focuses on providing easy integration for businesses, from startups to large companies, with simple tools and flexible options for online payments.
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Notion is an all-in-one workspace platform designed to help teams organize information, manage projects, and collaborate effectively. It centralizes notes, documents, tasks, and databases, making it easy for teams to access and share information. Notion allows users to customize their workspace with templates and integrations and offers AI features for writing assistance and information retrieval. It aims to be a flexible solution that adapts to various work styles and replaces the need for multiple single-purpose tools.
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Slack is a communication platform designed to streamline teamwork. It offers real-time messaging, file sharing, and searchable archives of conversations, all in one place. Slack integrates with numerous other business applications to centralize workflows. It suits companies of all sizes seeking to improve collaboration and internal communication.
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HubSpot CMS Hub is a website building and content management platform designed for growing businesses. It allows marketing teams to easily create, personalize, and track website content without needing extensive technical knowledge. Its key strength lies in its seamless integration with HubSpot's CRM platform, providing a unified view of customer interactions to inform marketing strategies and personalize website experiences. This makes it especially valuable for mid-sized companies in the US looking to streamline their marketing and sales efforts.
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Fuelfinance is financial management software designed for startups. It offers tools that automate financial tasks such as bookkeeping, generating profit and loss statements, and creating financial forecasts. This allows management teams to base their decisions on reliable data rather than manual spreadsheets. Fuelfinance starts at $1199 per month.
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Cal.com is an online appointment scheduling software that helps you avoid back-and-forth emails when scheduling meetings. It integrates with your existing calendars to prevent double-booking and allows you to customize your availability for meetings. You can share a personalized Cal.com link with others so they can easily book time with you based on your real-time availability. It is free for individuals and offers features for teams and businesses.
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Make (formerly Integromat) is a platform that helps you connect different software applications and automate tasks between them. It uses a visual, drag-and-drop interface so you can easily build workflows, called "scenarios," without needing coding skills. You can use Make to automate a variety of tasks, from simple actions like sending email notifications to more complex processes like managing leads and customers. Make is used by businesses of all sizes and is known for its flexibility and ease of use.
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Microsoft Word is a versatile word processing software that enables you to create professional documents. It offers a range of features including spelling and grammar checkers, formatting tools, and seamless integration with other Microsoft Office applications. Accessible on various devices, Word allows you to work on documents from anywhere, making it a practical solution for individuals and businesses of all sizes.
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Base.com (formerly BaseLinker) is an e-commerce management platform for online retailers of all sizes. It centralizes multi-channel selling by connecting to marketplaces like Amazon, Etsy, and eBay, along with online stores, shipping carriers, and accounting systems. Base.com helps automate listing products, managing orders, syncing inventory and pricing, and streamlining shipping processes. It features tools to manage product data, automate workflows, and improve order fulfillment efficiency. A 14-day free trial is available.
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Zoom Workplace is an all-in-one platform designed to streamline communication and boost productivity for modern teams. It combines video conferencing, chat, phone, email, calendar, and AI-powered features like meeting summaries and message composition. Collaboration tools like whiteboarding, note-taking, and task management are also included. Additionally, Zoom Workplace offers solutions for hybrid work environments, such as desk reservations, visitor management, and digital signage.
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Otter is a restaurant management system designed to simplify operations and boost revenue. It combines online orders from various delivery services, manages in-house sales, and provides tools for tracking sales, analyzing performance, and even marketing. Otter aims to be a comprehensive platform for restaurants to manage their entire business, from taking orders to understanding customer trends.
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MailerLite is an email marketing platform designed to help businesses grow. It allows you to create and send email newsletters, build landing pages, and automate your marketing. You can design visually appealing emails and web pages using pre-made templates and an intuitive drag-and-drop editor. MailerLite also provides tools for segmenting your audience, personalizing content, and tracking campaign performance. Integrations with popular e-commerce and business applications are also available.
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